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@valeriarivera
Qualified marketing professional with expertise in event planning and management.
With a Bachelor of Business Administration from the University of Costa Rica, I have cultivated a diverse skill set over the past three years in various marketing disciplines. My experience spans social media content creation, community management, event organization, and video/image editing. I am passionate about driving sales and enhancing brand awareness through innovative marketing strategies.
Currently, I serve as an Experience Lead at Selina in Santa Teresa, where I create and execute sales strategies for a range of services, including tours and events. My role involves developing concepts for brand activations and managing partnerships to ensure successful events. Previously, I worked as an Event Organizer at Mitsis Hotels in Greece, where I enhanced guest experiences and curated engaging content for marketing purposes.
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Work history, roles, and key accomplishments
Selina
Jul 2024 - Present (1 year 4 months)
Created and executed sales strategies for various services including tours, transportation, and retail. Developed event concepts and managed PR, sponsorships, and partnerships. Implemented marketing strategies across multiple channels and coordinated bookings for events.
Mitsis Hotels
Jun 2021 - Sep 2021 (3 months)
Built brand awareness by hosting guests and informing them about summer activities. Managed guest enrollment in activities and collaborated with the animation team to ensure successful events. Curated video and image content for promotional use.
Pepperminds
Jun 2020 - Jan 2021 (7 months)
Raised awareness of the NGO's climate mission through face-to-face marketing. Successfully enrolled prospects into a membership plan, boosting fundraising efforts.
Unknown
Jan 2018 - Jan 2019 (11 months)
Educated employees on company benefits and time-off options to enhance warehouse efficiency. Provided support on a broad range of HR topics.
Degrees, certifications, and relevant coursework
Exchange Program, Arts
2020 - 2021
Activities and societies: AU International Student Ambassador, participant of 24h of innovation international challenge.
Participated in an exchange program and served as an AU International Student Ambassador. Engaged in the 24h of innovation international challenge.
Bachelor of Business Administration, Business Administration
2014 - 2019
Grade: 8/10
Activities and societies: Volunteer of 'Dejando Huella' university program.
Graduated with a GPA of 8/10 and received a merit scholarship. Involved in volunteer work for the 'Dejando Huella' university program.
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