Valeria Montoya G

I’m a digital designer with 4+ years bridging brand identity, UX/UI, and performance marketing across Colombia and Australia. I translate business goals into visual systems—from Figma prototypes and Shopify UX to motion graphics and conversion-focused Meta Ads.

As the founder of Veyra Active, I own the full pipeline from brand strategy to e-commerce UI and paid social. I built a complete brand system from zero (logo, colour palette, typography, guidelines) and used it consistently across product and campaign touchpoints.

I design end-to-end Shopify UX, taking on information architecture, product page layouts, and visual systems optimised for conversion and user experience. I also optimise design assets and user flows to improve engagement and conversion across the e-commerce funnel, while launching and managing Meta Ads (Facebook & Instagram) for Australian fitness audiences.

Previously, I worked as an in-house graphic designer and social media motion graphics contributor at Experimentality Labs, producing 10+ on-brand content pieces weekly and building scalable design systems across 5+ client accounts. I’ve supported strategy teams with pitch decks and campaign visuals, and I bring strong fundamentals from my education and background in print/digital production, photography, packaging, and usability-minded UX/UI work.