Valeria Feijo

Conduct qualitative and quantitative research to gather insights on user needs and market trends. Facilitate workshops and design thinking sessions, develop data-driven strategies for digital products, and monitor KPIs to assess strategy effectiveness.

Conduct UX research supporting strategic decisions, trend mapping, and innovation in financial services.

Conduct trend research for strategic decision making and product alignment. Lead projects in financial services, manage development schedules, and present findings to C-level executives.

Develop and coordinate marketing strategies and communication plans. Conduct consumer research and lead marketing campaigns to strengthen brand connection with the target audience.

Manage communication plans for a children's game brand, develop branding strategies based on user surveys, and monitor brand awareness KPIs.

Lead branding and marketing teams, implement brand positioning strategies, and conduct market research to enhance brand recognition and student conversion.

Lead research projects on branding experience, focusing on strategies for place branding. Conduct interviews and analyze data for actionable insights.

Conduct field research in branding experience, focusing on place branding and managing the image of specific regions. Prepare questionnaires and conduct interviews.

Develop projects in hypermedia to improve brand positioning and create application branding experiences. Conduct usability research and analyze user perception.

Led a research project on branding experience with the aim of evaluating strategies and structuring a design framework for place branding experience. Carried out research with users, prepared questionnaires, conducted interviews, analyzed data and transformed them into possible insights to be implemented by companies in the area.

Activities and societies: Published 3 articles in English, took part in the discipline on research methods in English and taught classes on research methods, branding and fashion.

Conducted field research in branding experience, focusing on place branding, seeking to evaluate the process of creating and managing the image of a specific city and region. Carried out qualitative research, prepared questionnaires, conducted interviews with representatives of tourism agencies and desk research.

Developed a project in hypermedia, focusing on improving brand positioning and creating application branding experiences. Conducted usability research from mobile applications to smartphones, evaluating brand experience studies and analyzing user perception of the brand, aiming to improve user interaction and engagement.

Focused on specialization in design and image management, enhancing skills in managing visual communication and branding strategies.

Studied various aspects of social communication with a focus on advertising and marketing, developing foundational skills in communication strategies and brand management.