Open to opportunities

Jade Lacerda

@jadelacerda

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Senior designer specializing in brand strategy and visual storytelling.

Brazil

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What I'm looking for

I seek a dynamic role where I can leverage my design and marketing skills to drive impactful brand strategies and foster creative collaboration.

I am a passionate designer with a degree in Publicity and Advertising from the Federal University of Sergipe and currently pursuing an MBA in Marketing, Branding, and Growth at PUC-RS. My journey in design has been driven by a commitment to combining strategy with visual storytelling, enabling me to create impactful campaigns that resonate with audiences and drive business growth.

In my current role as a Senior Brand Strategist and Designer at Artiria Digital, I have successfully developed and modeled products from concept to implementation, created engaging presentations, and designed visual assets for various platforms. My experience at iFood and Hurb has further honed my skills in creating key visuals and leveraging data-driven insights to enhance customer engagement and conversion rates. I believe in the power of design to tell compelling stories and am dedicated to delivering high-quality work that aligns with business objectives.

Experience

Work history, roles, and key accomplishments

Senior Brand Strategist and Designer

Artiria Digital

Oct 2024 - Present (8 months)

Developed and modeled Artiria Club products from concept to implementation, creating visual assets for websites and paid ads. Collaborated on lead generation strategies and contributed to the institutional key visual, leveraging AI for realistic image generation.

Brand Strategy Product Development Visual Design Google Ads Lead Generation Image Generation

Senior Designer

iFood

Jun 2023 - Present (2 years)

Created key visuals for marketing events and developed visually creative solutions, leveraging business knowledge to support cross-functional teams. Utilized Figma for scalable deliverables and After Effects for media and app asset animation, maintaining a strong understanding of the iFood product and sales funnel.

Key Visuals Visual Design Figma After Effects Growth Strategy

Designer

Hurb

Jan 2023 - Present (2 years 5 months)

Made data-driven decisions for ad creation on Google Ads and Facebook Ads, implementing A/B testing and asset renewal flows. Developed interactive content, key visuals, and social media assets, while also assisting in defining the user journey and leading the internship team.

Data Analysis Google Ads Facebook Ads A B Testing Content Creation Key Visuals User Journeys Team Leadership

Junior Designer

Minu

Feb 2022 - Present (3 years 4 months)

Utilized data analysis for decision-making in creating Google Ads and Facebook Ads, managing A/B testing and sales funnel assets. Developed email marketing campaigns and social media content, and was responsible for team documentation and repository management.

Data Analysis Google Ads Facebook Ads Email Marketing Key Visuals Notion Miro

Education

Degrees, certifications, and relevant coursework

Pontifical Catholic University of Rio Grande do Sul

MBA, Marketing, Branding and Growth

Currently pursuing an MBA focused on advanced marketing, branding, and growth strategies. This program emphasizes data-driven approaches to business development and brand communication.

Federal University of Sergipe

Bachelor of Publicity and Advertising, Publicity and Advertising

Obtained a degree in Publicity and Advertising, developing strong skills in design, marketing, and data analysis. This education provided a foundation for creating effective campaigns and visual assets.