Jade Lacerda

Developed and modeled Artiria Club products from concept to implementation, creating visual assets for websites and paid ads. Collaborated on lead generation strategies and contributed to the institutional key visual, leveraging AI for realistic image generation.

Created key visuals for marketing events and developed visually creative solutions, leveraging business knowledge to support cross-functional teams. Utilized Figma for scalable deliverables and After Effects for media and app asset animation, maintaining a strong understanding of the iFood product and sales funnel.

Made data-driven decisions for ad creation on Google Ads and Facebook Ads, implementing A/B testing and asset renewal flows. Developed interactive content, key visuals, and social media assets, while also assisting in defining the user journey and leading the internship team.

Utilized data analysis for decision-making in creating Google Ads and Facebook Ads, managing A/B testing and sales funnel assets. Developed email marketing campaigns and social media content, and was responsible for team documentation and repository management.

Currently pursuing an MBA focused on advanced marketing, branding, and growth strategies. This program emphasizes data-driven approaches to business development and brand communication.

Obtained a degree in Publicity and Advertising, developing strong skills in design, marketing, and data analysis. This education provided a foundation for creating effective campaigns and visual assets.