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Vaidehi Surve

@vaidehisurve

Senior B2B content strategist transforming enterprise technology into buyer-centric narratives that drive demand and sales enablement.

India

Message

What I'm looking for

I’m looking to lead enterprise B2B content strategy end-to-end—building thought leadership and demand-gen programs with strong editorial standards, stakeholder alignment, and measurable performance, in a collaborative environment where I can scale content operations and AI-assisted workflows.

I’m a B2B technology content strategist with 15+ years of experience creating enterprise-focused content across AI, cloud, digital transformation, analytics, and platform-led services. I translate complex technology into strategic, buyer-centric narratives that support brand positioning, demand generation, sales enablement, and thought leadership.

Across full-funnel programs, I lead content strategy and execution for whitepapers, case studies, executive POVs, campaign messaging, landing pages, email marketing, and multi-format content campaigns. I work closely with SMEs, marketing leaders, sales teams, and cross-functional stakeholders to build scalable content systems and keep editorial quality aligned with business objectives and buyer journeys.

In my recent roles—Content Specialist at Encora and LTIMindtree—I generated high-impact content and mapped campaigns to buyer journeys. I also established repeatable workflow and editorial processes, repurposed content across channels, and partnered with teams like marketing communication, design, SEO, and agencies to improve discoverability and optimize performance.

Earlier, I contributed through copywriting, content analysis, and creative writing roles, including contract copywriting and UX/translator work for websites, marketing campaigns, and subtitles. That background helps me maintain strong messaging frameworks, clear stakeholder collaboration, and a practical focus on content operations, clarity, and impact.

Experience

Work history, roles, and key accomplishments

Content Specialist

Encora

Sep 2024 - Apr 2026 (1 year 7 months)

Developed content strategy and editorial direction for AI, cloud, data modernization, and enterprise transformation thought leadership and demand generation. Produced full-funnel assets (blogs, whitepapers, executive POVs, case studies, campaign/landing content, videos, and sales enablement) and managed scalable editorial workflows with SME + AI review for clarity, consistency, and brand voice.

B2B Content Strategy Thought Leadership Whitepapers Case Studies Sales Enablement SEO & Content Content Operations

Content Specialist

LTIMindtree

Sep 2022 - Sep 2024 (2 years)

Built and managed B2B content programs supporting brand visibility, demand generation, and enterprise technology campaigns. Created and edited blogs, white papers, case studies, email campaigns, event microsites, landing pages, and leadership messaging while aligning content to buyer journeys and SEO needs.

Demand Generation Executive Communication Case Study Writing Email Campaigns Landing Pages Messaging Frameworks Editorial Editing

Copywriter

Mindtree

Dec 2021 - Apr 2022 (4 months)

Wrote and refined email marketing copy aligned to audience and campaign objectives, maintaining tone and brand voice. Collaborated with designers and marketers to ensure copy matched visual layout, campaign strategy, and messaging goals.

Email Marketing Copy Editing Brand Voice Cross Functional Collaboration

Copy/Content/UX Writer/Translator

Freelance

May 2017 - Nov 2021 (4 years 6 months)

Created website content, marketing copy, blogs, articles, and microcopy for the Fitterfly website and app. Translated subtitles for Sony Entertainment, Prime Video, and Shemaroo, and wrote email copy for FedEx client communication.

Website Content Writing Marketing Copywriting Microcopy Subtitles Translation Email Copywriting Client Communication

Content Team Lead

Ugam Solutions Pvt Ltd

Mar 2015 - Apr 2017 (2 years 1 month)

Led content projects and managed a team to ensure editorial quality stayed above 95% while delivering 100% of work on time. Planned weekly allocation, reviewed writers/editors for process adherence, resolved issues quickly to keep project status on track, and handled client coordination to support smooth delivery.

Content Project Management Team Leadership Stakeholder Management Client Coordination

Senior Content Analyst

Ugam Solutions Pvt Ltd

Mar 2013 - Apr 2015 (2 years 1 month)

Conducted site analysis, suggested optimization measures, and wrote copy for pilot projects. Performed keyword research and created metadata for an online portal, while editing junior writers’ work and providing feedback to maintain quality standards.

Keyword Research Metadata Category Page Copy SEO Support

Senior Creative Writer

Kama Jewellery

Apr 2012 - Jan 2013 (9 months)

Created engaging website copy for Kama Jewellery and Vedamore, partnering with marketing and designers to produce brochures, guides, and marketing collateral. Drafted press releases and email communication for both external and internal audiences.

Website Copywriting Marketing Collateral Brochure & Guide Creation Press Release Writing Email Copywriting Brand Messaging

Content Executive

Cleartrip.com

Sep 2009 - Apr 2012 (2 years 7 months)

Created hotel listing content for Cleartrip.com and coordinated with external agencies to create, update, and publish information. Partnered with marketing and PR teams to support online/PPC ads, landing page content, brochures, and mailers.

Hotel Listing Content Landing Pages Brochure & Mailer Writing