At Collegedunia, I own KPI reporting for 100+ college pages, maintaining trackers that cover 15+ KPIs and support recurring reviews across 10+ teams. I diagnosed admission-enquiry funnel drop-offs and worked with editorial teams on fixes that contributed to a 25%+ increase in qualified organic traffic.
I also set up reconciliation checks across 100+ datasets, reducing data errors by ~40%, and analysed search and page-performance data that contributed to an 18% conversion improvement. At ICICI Bank Ltd., I built an Excel MIS setup for a 10-person Relationship Manager team, cutting daily manual reporting effort by 2+ hours.
