UKUttam Kumar
@uttamkumar
Marketing operations analyst driving data-led campaigns, CRM optimization, and lead generation.
IndiaWhat I'm looking for
I am a marketing operations analyst with six years of experience executing data-driven strategies to optimize brand awareness, drive revenue growth, and strengthen sales and marketing alignment. I specialize in CRM management, targeted account-based campaigns, and marketing automation.
I have led lead generation channels, maintained and validated CRM databases (Zoho), supported email migrations and integrations, and used A/B testing and market research to refine campaigns. I collaborate closely with sales and business development to create personalized user experiences and improve retention.
My technical toolkit includes email platforms (Mailmeteor, Mergo, Gmass, PersistIQ), CRM and automation tools, Google Workspace, Slack, and design tools like Canva. I deliver measurable results through organized processes, cross-functional teamwork, and a focus on actionable data.
Experience
Work history, roles, and key accomplishments
LIMarketing Operations Analyst
LambdaTest, Inc
Aug 2021 - Sep 2025 (4 years 1 month)
Executed data-driven marketing and account-based campaigns to optimize brand awareness and drive revenue growth; reconfigured data pipelines and leveraged A/B testing and analytics to improve segmentation and retention.
Lead Generation Intern
Pillar Plus
Jul 2021 - Sep 2021 (2 months)
Generated new B2B leads through extensive web research and supported lead database maintenance and importing into CRM to improve outbound sales pipeline efficiency.
Trainee
Innovays Business Services Pvt Ltd
Jul 2017 - May 2019 (1 year 10 months)
Provided process training for new recruits, prepared daily and monthly reports, and executed B2B and B2C email campaigns.
Trainee & Development
Innovays Business Services Pvt Ltd
Jul 2017 - May 2019 (1 year 10 months)
Provided process training for new recruits, prepared daily and monthly reports, and executed B2B and B2C email campaigns to support business development activities.
Education
Degrees, certifications, and relevant coursework
HUHemvati Nandan Bahuguna Garhwal University
Master of Business Administration, Marketing and Human Resource
Completed an MBA with focus on Marketing and Human Resource from Hemvati Nandan Bahuguna Garhwal University.
HUHemwati Nandan Bahuguna Garhwal University
Master of Business Administration, Marketing and Human Resource
Master of Business Administration with focus on Marketing and Human Resource.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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