Open to opportunities

Utsav Khokhanasiya

@utsavkhokhanasiya

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Product Designer specializing in end-to-end UX, design systems, and AI-powered experiences.

United States

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What I'm looking for

I’m looking for a product team where I can own end-to-end design, partner with engineers and data science, and use research + experimentation to ship accessible, measurable improvements—especially in AI-powered and design-system-driven products.

I’m a Product Designer with 5+ years of experience across B2B SaaS, travel, and e-commerce (Freshworks, Airbnb, and Amazon). I specialize in end-to-end product design—from problem framing and user research through to shipped, iterated experiences—grounded in KPIs, success metrics, and hypothesis-driven experimentation.

At Amazon, I’ve led mobile-first shopping experiences and AI-powered recommendation interfaces with ML engineers, including KPI definition, usability testing, and scalable UI components with design tokens. I also build strong design system foundations, run A/B tests using funnel analysis and retention metrics, and partner cross-functionally in Agile teams to deliver accessible, evidence-based outcomes.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Amazon

Jul 2024 - Present (1 year 11 months)

Designed AI-powered product recommendation interfaces, defining KPIs upfront, structuring model outputs into scannable UI patterns, and validating changes with moderated usability testing before production. Reduced the checkout flow from 5 to 3 screens and improved key task-flow usability, including a verified 15-point SUS increase after redesign.

Product & Design UX Research Usability Testing Design Systems Design Tokens A B Testing Funnel Analysis UX Writing

Product Designer

Airbnb

Jan 2023 - Apr 2024 (1 year 3 months)

Led a booking flow redesign using hypothesis-driven research, identifying four drop-off points and validating the solution with A/B testing for an 8% improvement in checkout completion. Built a cross-platform design system in Figma (components, design tokens, interaction specs) and resolved WCAG 2.1 accessibility issues through interview-driven and heuristic-evaluation insights.

Product & Design UX Research A B Testing Funnel Analysis Design Systems Design Tokens Behavioral Data Translation UX Writing

UX Designer

Freshworks Inc

Jan 2021 - Dec 2022 (1 year 11 months)

Designed end-to-end UX for Freshsales CRM and Freshdesk, applying user interviews, personas, and JTBD mapping to drive wireframes and high-fidelity Figma prototypes. Consolidated a 6-screen lead creation flow into 3 screens based on usability testing, built a 60+ element Figma component library, and redesigned onboarding screens using drop-off data.

UX Design UX Research Usability Testing Wireframing Prototyping (Figma Information Architecture Agile Collaboration Interaction Design