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Founded and scaled a global DTC venture on the Etsy marketplace, owning P&L across pricing, COGS, marketing investment, and fulfillment to expand margin through unit-economics discipline. Deployed multi-model generative AI (ChatGPT, Claude, Gemini) to compress production cycles and built an AI-enabled workflow platform to productize operations.

Owned end-to-end operations within Amazon FBA across the cross-border value chain, improving unit economics and inventory performance under platform compliance standards. Generated USD $120K–$150K in annual revenue on a lean portfolio of fewer than 10 high-conversion SKUs, using landed-cost modeling and replenishment-cadence planning to protect margin.

Provided strategic and financial advisory to SMEs, delivering operational diagnostics, organizational design, and go-to-market planning based on growth-opportunity evaluation. Managed private investment ventures with risk and capital governance.

Held progressive financial operations and agency leadership roles, driving cumulative client-facing sales volume of about USD $1.2M (40M+ THB) over a 15-year tenure. Ensured compliance with international regulatory and audit standards while stewarding client portfolios and building an agency team with structured governance and advisory excellence.

Led a sales organization of 500+ operators to generate USD $600K+ (20M+ THB) in annual sales volume, with full accountability for performance, training, and field execution. Built leadership development through structured onboarding and training, and executed multi-market product launches supported by KPI dashboards and performance cadences.

Currently completing a Master's in Artificial Intelligence & IT Systems for Business, focusing on enterprise-level AI automation for end-to-end business operations and data-driven decision systems. Expected to complete in 2025.