Open to opportunities

Usama Bin Yasir

@usamabinyasir

Performance marketer & TikTok Marketing Partner. $5M+ managed on Meta & TikTok for DTC, apps & lead gen. Upwork Top Rated Plus.

Pakistan

Message

What I'm looking for

Remote senior media buyer or performance marketing role (full-time or long-term contract). I want to own Meta and TikTok strategy, budgets and creative testing for ecommerce, app, fintech or lead gen brands, on a data-driven team with clear CPA/ROAS goals. Comfortable with UK, EU and US hours.

A performance marketer and media buyer with 5+ years of experience scaling brands on Meta and TikTok. I've managed $5M+ in ad spend for ecommerce, mobile app, fintech and lead gen clients across the US, UK and MENA.

I'm currently a Performance Marketer at House of Marketers, where I plan and run paid social for international brands.

Selected results:

- Fashion brand: $1.2M revenue from $233K spend (6.78x ROAS) on Meta

- US ecommerce store: 6,217 purchases at a $22 CPA from $137K on TikTok

- Advocacy firm: 3,792 qualified leads at a $13 CPL on Meta

- Fragrance brand: joined as Meta buyer in 2023, expanded into TikTok, then took over their full marketing. By 2025 they had 15 outlets nationwide

What I bring:

- Campaign structure and scaling from $1K to $50K+/day

- Creative strategy: hooks, angles, UGC briefs and structured testing

- Tracking and attribution: Pixel, Conversions API, TikTok Events API, GA4, Triple Whale, AppsFlyer

- Clear weekly reporting tied to CPA, ROAS and unit economics

I'm a TikTok-badged Marketing Partner and Meta Certified media buyer, looking for a remote senior media buyer, paid social or performance marketing role.

Experience

Work history, roles, and key accomplishments

Current

Meta & TikTok Performance Marketer

Current

House of Marketers

Sep 2022 - Present (4 years 1 month)

As a TikTok Performance Marketer, I've collaborated remotely with a leading UK-based agency, driving results on this dynamic platform. With a track record of managing $200k+ in ad spend with House of Marketers, I've crafted and executed high-impact campaigns, optimized performance, and fostered client success. My expertise in TikTok marketing has been pivotal in achieving outstanding outcomes for

TikTok Performance Marketer

Young With Solutions

Dec 2025 - May 2026 (5 months)

Managed TikTok Ads including campaign setup, optimization, scaling, and weekly performance reporting to improve overall campaign results and ROI.

Facebook Ads Specialist

Optemyz Solutions

Jan 2025 - Dec 2025 (11 months)

Managed Facebook and Instagram ad campaigns for U.S. based local businesses. Handled everything from campaign setup to ongoing optimization, scaling, and stabilizing ad account performance.

Focused on generating high-quality leads while improving cost per lead and overall campaign results. Also conducted creative research to stay updated with market trends and helped develop ad ideas that improve