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Alexandre Arata

@alexandrearata

Senior Visual Designer specializing in brand identity, packaging, presentations and creative direction, with AI-enhanced workflows.

Brazil

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What I'm looking for

I'm looking for remote senior-level opportunities in visual design, brand identity, packaging, presentations, art direction and creative direction. I'm also interested in AI-related creative roles where strong design judgment, visual evaluation and generative AI workflows are valued.

Senior Visual Designer with extensive experience across brand identity, packaging, advertising, presentations and integrated visual communication. I combine strategic thinking with hands-on execution, developing visual systems that remain consistent across channels and scale with growing brands.

At Pet Parents, I created the original visual identity as an independent designer and later joined the company in a full-time remote design leadership role. I led visual direction across packaging, advertising, email, social, catalogs, presentations and brand communications.

My work spans concept development, art direction and production, with strong expertise in Adobe Creative Suite and presentation design. I also integrate generative AI tools into creative workflows for ideation, visual exploration and production efficiency while maintaining strong design judgment and craft.

I’m particularly interested in remote opportunities involving senior visual design, brand and packaging design, presentation design, creative direction and AI-related creative evaluation.

Experience

Work history, roles, and key accomplishments

Senior Designer / Design Manager

Pet Parents

Mar 2019 - Aug 2026 (7 years 5 months)

Led visual direction across brand identity, packaging, advertising, email, social, catalogs and presentations. Developed scalable design systems, directed creative work and maintained brand consistency across a growing pet-care portfolio.

Senior Art Director

ZF Comunicação

Jul 2018 - Feb 2019 (7 months)

Developed visual concepts, brand communications and integrated advertising campaigns for regional and national clients across print and digital media.

Independent Design Professional

Pet Parents

Jul 2016 - Feb 2019 (2 years 7 months)

Created the original Pet Parents visual identity and helped establish its brand system across packaging and marketing communications. The collaboration later evolved into a full-time remote design leadership role.

Creative Director

SOUL Propaganda

Mar 2018 - Jun 2018 (3 months)

Led the creative team and directed integrated advertising campaigns, overseeing concept development, visual direction and execution across multiple client projects.

Creative Director

Invent Comunicação

Oct 2017 - Feb 2018 (4 months)

Led campaign development and coordinated multidisciplinary creative work, ensuring visual quality, brand consistency and alignment with client objectives.

Art Director → Creative Director

Mercatto Comunicação

Apr 2007 - Sep 2017 (10 years 5 months)

Progressed from Art Director to Creative Director, developing advertising campaigns, brand identities and promotional projects before leading the creative team. Directed concept development, visual execution and creative quality across a diverse client portfolio.

Education

Degrees, certifications, and relevant coursework

Panamericana School of Art

Design, Design in Advertising

2002 - 2005

Grade: 10

Activities and societies: Studying usage of design in advertising, visual elements, graphics, illustration, history of art both theory and practical. One Show shoirt list finalist.

Studied Design in Advertising at Panamericana School of Art from 2002 to 2005.