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Ureeda Ahmed

@ureedaahmed

Performance marketer scaling Meta and TikTok acquisition for a US telehealth e-commerce company, launching new product verticals from zero.

Pakistan

Message

At a US-based telehealth e-commerce company, I plan, launch, and scale Meta and TikTok acquisition campaigns. I’ve launched new telehealth product verticals from zero, including online medical documentation services.

At ADDHYPE, I led performance marketing for 5–8 clients across e-commerce, healthcare, fashion, and B2B. I planned and optimized campaigns across Meta, TikTok, and LinkedIn with $30K–$80K in combined monthly ad spend.

For Roche in the Middle East and Africa, I reduced CPL by 18–28% through audience segmentation and creative testing on TikTok and LinkedIn. Across client accounts, continuous optimization improved ROAS by 25–45% and reduced CPA by 18–30%.

Earlier, at HEXACLICKS, I supported campaign optimization, performance analysis, reporting, and SEO initiatives. At GOLDEN KEYSTONE, I wrote SEO-optimized content and Amazon product copy, and conducted audience research that contributed to up to 3x engagement growth.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketer, Paid Social

Current

Confidential

Jan 2026 - Present (10 months)

Plan, launch and scale Meta and TikTok acquisition campaigns for a direct-to-consumer telehealth business. Launch new telehealth product verticals from zero, owning campaign setup, testing and scaling.

Meta Ads TikTokAds Campaign Scaling Creative Testing Audience Segmentation Healthcare Advertising

Senior Performance Marketing Manager

ADDHYPE

Jan 2023 - Feb 2026 (3 years 1 month)

Led end-to-end performance marketing strategy for 5-8 active clients across e-commerce, healthcare, fashion and B2B. Reduced CPL by 18-28% for Roche and improved ROAS by 25-45% across client accounts.

Meta Ads TikTokAds LinkedIn Ads Media Buying Budget Planning ROAS optimization CPA reduction CPL Optimization Audience Segmentation Creative Testing Full funnel strategy Client Communication Stakeholder Management Google Analytics 4 META Pixels Conversions API (CAPI)Google Sheets Excel

Digital Marketing Specialist

HEXACLICKS

Jan 2022 - Jan 2023 (1 year)

Executed paid social and digital campaigns to drive brand awareness and qualified traffic. Supported campaign optimization, performance analysis and reporting across client accounts.

Paid Social Campaign Optimization Performance Analysis Reporting SEO Audience Targeting

Content Strategist

GOLDEN KEYSTONE

Jan 2021 - Dec 2021 (11 months)

Wrote SEO-optimized blogs, guest posts and lead-generation content for e-commerce clients. Conducted audience research that contributed to up to 3x engagement growth.

SEO Content Writing Guest Posts Lead Generation Product Copywriting Audience Research