Umair Rafiq Khan
@umairrafiqkhan
I lead retail turnarounds, profitable store networks, and brand growth across Pakistan.
What I'm looking for
I'm leading Beyond East's turnaround across operations, sales, planning, merchandising, supply chain, finance, and profitability. After serving as General Manager, I was promoted to COO to steer strategic growth, business expansion, and financial discipline.
At Sapphire Retail Limited, I led planning and sales for the outlet channel and delivered 80% year-over-year growth through inventory and pricing optimization. I also drove regional retail performance through process improvement, customer experience, team capability, and SOP compliance.
Across Levi Strauss & Co. and Airlink Communication, I've launched flagship stores, managed nationwide retail and franchise networks, owned P&Ls, and expanded store networks. I managed 50 retail and franchise stores nationally at Levi's and previously grew regional sales share from 15% to 25%.
Earlier, I co-founded Eventmania Events and delivered more than 100 corporate and private events, while building client relationships and managing end-to-end execution. My work is grounded in structured planning, commercial insight, operational discipline, and building teams that deliver sustainable growth.
Experience
Work history, roles, and key accomplishments
Chief Operating Officer
Beyond East
Jul 2025 - Present (1 year 1 month)
Promoted to COO to lead strategic growth, transformation, and profitability agenda. Overseeing production, retail, planning, merchandising, operations, supply chain, and finance to drive cross-functional alignment and efficiency.
Education
Degrees, certifications, and relevant coursework
University of the Punjab
Master of Public Administration, Marketing
2006 - 2008
Master of Public Administration with a focus on Marketing from the University of the Punjab, Lahore.
Forman Christian College
Bachelor's, Economics and Statistics
2004 - 2006
Bachelor's degree in Economics and Statistics from Forman Christian College, Lahore.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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