At Beeline Kazakhstan, I developed the company's CX audit methodology and conduct audits of products, services, and processes. I use interviews, usability tests, and customer surveys to understand what customers experience and why.
I analyze CSI, CES, and NPS, investigate the root causes of CSI declines, and translate findings into recommendations for products and customer communications. I also build Customer Journey Maps for key customer scenarios and track the impact of journey improvements.
At Technodom, I conducted qualitative, quantitative, and design research across digital and in-store touchpoints, then prepared reports with actionable recommendations. Earlier, at GrandPark ShoppingMall, I evaluated advertising campaign effectiveness and conducted market research.
