Open to opportunities

Mfonabasi Itama

@mfonabasiitama

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Digital marketing professional with 7 years of campaign management experience.

Nigeria

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic thinking, allowing me to drive impactful campaigns and engage audiences effectively.

I am a digital marketing professional with over 7 years of hands-on experience in building and managing online campaigns for various sectors including hospitality, retail, and lifestyle brands. My expertise lies in combining data insights with creative thinking to design strategies that resonate with target audiences and deliver measurable results. I excel at translating brand goals into tangible consumer experiences, whether on-ground, online, or in-between.

Currently, as a Social Media Consultant and Creative Director at MODE, I design and execute digital-first strategies that blend storytelling with media production. My work spans content development, campaign planning, and creative direction across diverse industries. I have successfully led campaigns for notable clients, utilizing analytics to refine performance and deepen engagement. My commitment to visual storytelling and audience behavior ensures that every campaign I manage connects brands to their audiences effectively.

Experience

Work history, roles, and key accomplishments

Current

Social Media Consultant & Creative Director

Current

MODE

Sep 2022 - Present (2 years 10 months)

Designed and executed digital-first strategies blending storytelling, media production, and cultural relevance across finance, fashion, entertainment, food, and social impact industries. Tailored campaigns for Instagram, YouTube, and TikTok, connecting brands to audiences through compelling content and real-time engagement.

Digital Strategy Content Development Campaign Planning Creative Direction Social Media Management Adobe Premiere Pro After Effects Cultural Relevance Storytelling Data Analysis

Digital Media Manager

Beyond Media

Jun 2021 - Jan 2025 (3 years 7 months)

Managed Below-the-Line (BTL) campaigns and digital rollouts for clients such as 343 Degrees North and Oceans5. Planned activations, influencer collaborations, and visual strategies, optimizing online and in-person engagement through real-time reporting and content iteration.

Influencer Marketing Campaign Management Client Management Event Planning

Head of Social Media & Content

Lost in Lagos

Jan 2018 - Dec 2022 (4 years 11 months)

Oversaw content and campaign rollouts for Lost in Lagos Magazine and The Kitchen Nigeria, executing experiential promotions, restaurant events, and influencer partnerships. Directed content strategy, editorial campaigns, and BTL events tied to city lifestyle and dining culture.

Content Strategy Campaign Management Social Media Management Community Building Visual Storytelling

Education

Degrees, certifications, and relevant coursework

Kwame Nkrumah University of Science and Technology

Bachelor of Arts, Economics

Studied Economics at Kwame Nkrumah University of Science and Technology. Gained a foundational understanding of economic principles and their applications.