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Tonya Richardson

@tonyarichardson

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Creative Marketing & Brand Manager | Master Organizer | Engaging Content Creator

United States

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What I'm looking for

Seeking a Creative Marketing Manager role where I can leverage my skills to drive brand growth. Open to roles in media/entertainment, consumer products, e-commerce, tech, health, travel, and nonprofits. Flexible for remote or hybrid work in LA or Philadelphia areas.

😀 ABOUT ME
I’m a versatile Creative Manager with a BA in Film Production from NYU and experience across brand marketing and media. I specialize in creating impactful, multi-channel campaigns that drive results and build strong brand connections.

⭐ CAREER HIGHLIGHTS
* Managed multi-million-dollar product and lifestyle shoots for Herbalife Nutrition
* Led nationwide campaigns for AT&T, Sony Pictures, and Time Warner Cable
* Contributed to iconic projects like Pulp Fiction and Spider-Man
* Photographed high-profile events like the Oscars and red-carpet premieres

🌟 I’m skilled at optimizing creative workflows and improving results, such as driving a 200% increase in customer engagement and generating $500K in annual cost savings.

👀 WHAT I’M LOOKING FOR
🎬 Open to roles in media/entertainment, consumer products, e-commerce, tech, health & wellness, travel, and nonprofits
🌎 Flexible with remote or hybrid work in Los Angeles or Philadelphia

Experience

Work history, roles, and key accomplishments

Creative Marketing Manager

AT&T Entertainment Group

Jul 2019 - Nov 2023 (4 years 4 months)

Managed national integrated marketing projects, achieving a 20% increase in product awareness and a 200% rise in customer engagement. Led project lifecycle from planning to execution, enhancing operational efficiency by 30%.

Campaign Development Project Management Budgeting Analytics Integrated Marketing Brand Strategy

Creative Project Manager

Herbalife Nutrition

Jan 2018 - Jan 2019 (1 year)

Led cross-functional teams in executing strategic marketing initiatives, improving campaign efficiency by 25%. Managed resource allocation and collaborated with international business units for brand implementation.

Project Management Campaign Execution Brand Strategy Cross Functional Team Leadership Marketing Campaigns Process Optimization

Marketing Specialist

Time Warner Cable

Dec 2010 - Apr 2017 (6 years 4 months)

Directed implementation of marketing communications nationwide, increasing productivity by 20%. Streamlined workflow and improved campaign customization across national markets.

Project Management Workflow Optimization Asset Scheduling Productivity Communication Skills

Project Manager

Zadspace, Inc.

Sep 2009 - May 2010 (8 months)

Managed creative media advertising and marketing materials in a startup environment. Streamlined processes and executed successful marketing communications from proposals to reporting.

Project Management Creative Research Management Workflow Optimization Campaign Execution

Digital Marketing Manager

Sony Pictures Entertainment

Feb 1997 - Apr 2005 (8 years 2 months)

Oversaw digital content execution for multi-channel campaigns, enhancing team efficiency by 25%. Managed complex creative asset delivery and collaborated with cross-functional teams.

Digital Marketing Project Management Campaign Execution Online Marketing Video Content

Photographer / Graphic Designer

Freelance

Jan 1970 - Jan 1970 (0 months)

Provided creative photography and graphic design services, including promotional materials for theater companies and fundraising projects for local heroes.

Photography Graphic Design Project Management Creative Event Photography Promotional Materials Fundraising Visual Storytelling

Education

Degrees, certifications, and relevant coursework

New York University

Bachelor of Fine Arts, Film Production / Cinematography

Bachelor of Fine Arts (BFA) in Film, TV, Video Production, Cinematography, and Dramatic Writing, equipping students with the technical and creative skills to produce high-quality engaging content.