Open to opportunities

Omar Gonzalez

@omargonzalez

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Experienced passionate and strategic UX/UI designer.

Zimbabwe

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What I'm looking for

I am looking for a collaborative environment that fosters creativity and innovation, where I can contribute to impactful design projects and continue to grow professionally.

I am a passionate and strategic UX/UI designer with extensive experience in creating engaging, user-centered designs. Currently, I serve as a Senior UX Designer at Conn's HomePlus, where I leverage user-centered methodologies to develop wireframes and high-fidelity prototypes. My work focuses on refining e-commerce touchpoints to enhance clickthrough and conversion rates while ensuring compliance with WCAG standards.

Previously, I worked as a UX Designer at SHOP LC, where I led the redesign of the company's e-commerce platform, resulting in significant improvements in user engagement and conversion rates. My ability to collaborate with cross-functional teams has been instrumental in driving design innovations and enhancing user experiences across various platforms.

With a strong foundation in graphic design and a commitment to continuous improvement, I am dedicated to creating intuitive and visually appealing user interfaces that meet both user needs and business goals.

Experience

Work history, roles, and key accomplishments

Current

Senior UX Designer

Current

Conn’s Homeplus

Jun 2021 - Present (3 years 11 months)

Leveraged user-centered methodologies to create and iterate wireframes and hi-fidelity prototypes for e-commerce touchpoints, increasing clickthrough and conversion rates for desktop and mobile interfaces while ensuring WCGA standards were met. Contributed to and evolved style guides and components for the design system to ensure consistency and scalability, collaborating with cross-functional tea

User Experience Interaction Design User Interface Design Wireframing Prototyping Design Systems Figma

UX Designer

Shop LC

May 2016 - Jan 2021 (4 years 8 months)

Solely responsible for leading the redesign of the company's e-commerce platform, which resulted in higher clickthrough and improved conversions using qualitative and quantitative data. Produced wireframes, storyboards, and high-fidelity mockups and prototypes to present design ideas to cross-functional teams, and helped lead improvements of the e-commerce app, adding a virtual try-on feature.

UX Design Wireframing Storyboarding Prototyping High Fidelity Mockups Qualitative Data Quantitative Analysis User Testing Mobile App Design

Graphic Designer

Supercircuits

Dec 2015 - May 2016 (5 months)

Worked with the management team to update digital marketing materials, improving brand consistency and driving business growth. Drove design innovation by consistently refining messaging and design concepts on e-mail marketing and e-commerce landing pages.

Graphic Design Digital Marketing Email Marketing Visual Design Photoshop Illustrator

UX Designer

Golfsmith

Aug 2012 - Nov 2015 (3 years 3 months)

Improved overall usability by addressing core UX issues on the e-commerce platform, resulting in improved conversions. Led efforts to design and develop a responsive and adaptable mobile interface.

UX Design Usability Responsive Design User Experience Wireframing Prototyping

Education

Degrees, certifications, and relevant coursework

Texas State University

Communication Advertising, Communication Advertising

Studied Communication Advertising at Texas State University. Gained knowledge in various aspects of advertising and communication strategies.

Baymard Institute

UX Professional, UX Professional

Completed the Tier 2: UX Professional certification program at Baymard Institute in 2024. This program focused on advanced UX principles and practices.