Toba Samuel
@tobasamuel
Innovative product designer specializing in user-centered design solutions.
What I'm looking for
As a seasoned product designer with a passion for creating user-centered solutions, I have successfully led numerous projects that enhance user experience and drive business growth. My role as Chief Product Officer at CodeTrative allowed me to spearhead the launch of an AI-powered healthcare solution, optimizing workflows and significantly improving patient care efficiency. My leadership in developing ThriftPals, a communal savings app, resulted in impressive retention rates during beta testing, showcasing my ability to align product strategy with market needs.
Throughout my career, I have consistently delivered high-quality outputs, whether redesigning websites to boost client inquiries or implementing robust design systems that streamline processes. My experience spans various industries, including healthcare, technology, and education, where I have mentored aspiring designers and contributed to their professional growth. I am committed to leveraging my skills in user interface design and data visualization to create impactful products that resonate with users and drive engagement.
Experience
Work history, roles, and key accomplishments
Consultant Designer
Entropico
Sep 2023 - Present (1 year 9 months)
Constructed compelling visual presentations for Google, utilizing data visualization techniques to enhance audience engagement and improve feedback scores significantly.
Chief Product Officer
CodeTrative
Aug 2023 - Present (1 year 10 months)
Spearheaded the launch of an AI-powered healthcare solution, optimizing workflows and enhancing patient care efficiency. Directed the development of a communal savings app and managed cross-functional teams, resulting in significant revenue growth and improved project delivery.
Lead Product Designer
MyAI Robotics LLC
Dec 2023 - Present (1 year 6 months)
Implemented an AI Sales Agent system that streamlined lead management and improved user onboarding. Developed a design system that enhanced collaboration and reduced design cycles.
Lead Creative Director
SWIP NGO
Aug 2023 - Present (1 year 10 months)
Engineered promotional assets that significantly increased audience interaction and click-through metrics, enhancing the NGO's outreach efforts.
Lead Product Designer
Scale Up Design Agency
Jul 2023 - Nov 2023 (4 months)
Supervised the design and delivery of multiple websites, achieving significant improvements in project turnaround times and client inquiries. Led a transformative redesign for a leading barbershop, resulting in substantial revenue increases.
UI/UX Designer
MarketHub
Oct 2021 - Feb 2022 (4 months)
Conducted product analysis and provided recommendations that improved user retention and increased active users through effective branding strategies.
Design Lecturer
Obafemi Awolowo University
Jun 2023 - May 2024 (11 months)
Mentored design students on product principles, leading to improved portfolios and increased internship placements, fostering the next generation of designers.
Creative Director – UI/UX Designer
ADesign Studio
Mar 2022 - Nov 2023 (1 year 8 months)
Crafted optimized web applications and landing pages, enhancing client satisfaction and engagement. Spearheaded a SaaS redesign that significantly improved user engagement.
UI/UX Designer
Kleoverse
Sep 2022 - Jan 2023 (4 months)
Maintained a comprehensive design system and presented design proposals that integrated user feedback, significantly improving team efficiency and reducing iteration cycles.
UI/UX Design Intern
HNG Tech Limited
Sep 2020 - Present (4 years 9 months)
Collaborated on UI/UX projects during hackathons and developed a mobile app prototype that significantly increased customer engagement through intuitive design.
Education
Degrees, certifications, and relevant coursework
University of Ibadan
Bachelor of Science, Geology
2015 - 2019
Pursued a Bachelor of Science in Geology with a concentration in Petroleum Geophysics, gaining a solid foundation in geological sciences and their applications in the petroleum industry.
Availability
Location
Authorized to work in
Job categories
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