Tithi Patel

Defined the value proposition for a custom BMW luxury bag's final concept through market and competitive research on luxury brands and interviews with target consumers. Turned consumer insights into positioning recommendations approved by BMW stakeholders.

Built a unified identity system and brand guidelines for 60+ internal Netflix content apps by turning stakeholder research and a competitive audit into clear positioning and messaging principles. Aligned cross-functional Netflix stakeholders on one strategic direction across a 10-week engagement.

Drew 300-700+ attendees per event across 5+ cultural events a year by running integrated promotion campaigns across social media and campus channels. Grew social reach by building a content calendar and tailoring messaging for each channel.

Supported a residential community of 50+ students by planning community programs and keeping communication clear and consistent. Resolved resident issues by acting as first point of contact and escalating cases to university staff when needed.

Led the brand launch for a B2B logistics division across web, sales presentations, and campaign assets by coordinating a cross-functional team of 10+ designers and strategists. Improved messaging consistency across web, presentation, and campaign touchpoints.

Prepared 20+ production-ready design files across multiple textile collections by organizing visual assets and coordinating with the production team.

Activities and societies: Dean's List; Relevant Coursework: Social Media Marketing

Pursued a BFA in Advertising and Branding with an Art Direction focus, graduating in August 2026. Recognized on the Dean's List.

Earned the Adobe Certified Expert certification.