Tina Borteye

I am a human-centred UX designer with an MSc in User Experience Design and over three years of experience driving digital transformation across health, charity and enterprise sectors. I combine user research, stakeholder engagement and collaborative design to align user needs with business outcomes.

I led end-to-end UX design work to digitalise a paper-based usability process into an app for 200+ members, delivering discovery, design and delivery phases and measurable improvements in engagement. I also redesigned a charity website to reduce task completion time by 40% and increased website traffic by 43% for wellbeing clients through journey optimisation.

My practice emphasises evidence-led design: I conduct research interviews, thematic analysis, personas, journey mapping, heuristic evaluations and usability testing to identify pain points and define opportunities. I deliver WCAG 2.1 compliant wireframes and prototypes and facilitate workshops to co-create solutions with stakeholders, product managers and engineers.

I seek roles where I can apply lean and human-centred methodologies to create accessible, user-centred digital experiences that produce real impact for users and organisations.