tian mo

I am an aspiring Paid Ads Specialist with over five years of experience in optimizing paid advertising campaigns and resolving ticket-based issues. My journey in digital marketing has equipped me with a proven ability to conduct account health checks, triage campaign blockers, and deliver data-backed optimizations that significantly improve key performance indicators (KPIs). I am eager to deepen my expertise in Microsoft Advertising and contribute to driving world-class display performance.

In my current role as a Digital Product Operations Specialist at CIELONYCDESIGN, I execute daily Google Ads account health checks and manage ticket queues for campaign issues, collaborating with support teams to ensure timely resolutions. My efforts have led to a 25% increase in click-through rates and a remarkable 300% return on ad spend (ROAS) uplift. Additionally, I have developed performance dashboards in Google Analytics and Tableau, enabling faster budget reallocations and more informed decision-making.

Previously, as an E-commerce Product Coordinator at TINA & CO, I launched and optimized Google Shopping campaigns that contributed to over $256K in incremental revenue. My ability to streamline workflows and conduct weekly optimization audits has driven significant improvements in campaign performance, including a 33% uplift in conversion rates. I am passionate about leveraging data to enhance marketing strategies and drive business growth.