thethumbprint User
@thethumbprintuser
Creative Director and Design Strategist with 20+ years leading agile teams, branding, and scalable product systems.
What I'm looking for
I’m a Creative Director and Design Strategist with 20+ years leading branding, campaigns, and scalable product systems. I unify design, product, and engineering through UI/UX and visual systems—so teams ship with clarity and confidence.
In my current role as a Scrum Master at Noom, I lead Scrum for three cross-functional teams and implement and scale Agile processes company-wide with Jira workflows, training, and retrospectives. I manage technical readiness and resourcing across content, AI systems, and mobile delivery, improving velocity and predictability through refined sprint planning and backlog grooming.
Previously, I served as Senior Director of Ad Products at ParshipMeet Group, where I led product strategy across MeetMe, Skout, Tagged, GROWLr, LOVOO, and eHarmony, launched VPaaS integrations and custom programmatic ad formats, and managed international engineering, QA, and design teams using Agile/Kanban. As a Creative Director at SocialTheater, I scaled the in-house agency to $6.5M in custom ads and $75M+ total ad revenue, while building UX pipelines and campaign specs in partnership with the CRO and Product.
Experience
Work history, roles, and key accomplishments
Scrum Master
Noom
Sep 2024 - Present (1 year 9 months)
Led Scrum for 3 cross-functional teams (product, design, engineering, QA) and implemented Agile processes company-wide, including Jira workflows, training, and retrospectives. Improved velocity and predictability through refined sprint planning and backlog grooming, delivering health-mission features such as login flows and personalized content.
Founder & Chief Creative
The Thumbprint Studio
Jan 2001 - Present (25 years 5 months)
Founded and operated an independent design studio specializing in branding, illustration, and UI/UX, leading client work end to end from consultation through delivery. Collaborated on mission-aligned community campaigns with artists and nonprofit partners.
Senior Director of Ad Products
Parship Meet Group
Jan 2019 - Sep 2024 (5 years 8 months)
Led product strategy across MeetMe, Skout, Tagged, GROWLr, LOVOO, and eHarmony, launching VpaaS integrations and custom programmatic ad formats including interactive games. Managed international engineering, QA, and design teams using Agile/Kanban and ensured GDPR/CCPA compliance through close Legal and Product collaboration.
Creative Director
The Meet Group
Dec 2012 - Dec 2018 (6 years)
Scaled an in-house agency to $6.5M in custom ads and $75M+ total ad revenue while directing creative strategy and managing teams across mobile and web. Built UX pipelines and specs with the CRO and Product, producing campaigns for clients including HBO, Macy’s, Disney, and DreamWorks.
Education
Degrees, certifications, and relevant coursework
Rowan University
Bachelor of Fine Arts, Graphic Design & Illustration
2004 - 2007
Earned a BFA in Graphic Design & Illustration from Rowan University between 2004 and 2007.
Ocean County College
Associate of Science, Liberal Arts & Psychology
2001 - 2004
Earned an AS in Liberal Arts & Psychology from Ocean County College between 2001 and 2004.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
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