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thethumbprint User

@thethumbprintuser

Creative Director and Design Strategist with 20+ years leading agile teams, branding, and scalable product systems.

United States
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What I'm looking for

I’m looking for a role where I can lead creative and product work end-to-end—aligning design, product, and engineering—while building scalable systems and effective Agile execution with measurable impact.

I’m a Creative Director and Design Strategist with 20+ years leading branding, campaigns, and scalable product systems. I unify design, product, and engineering through UI/UX and visual systems—so teams ship with clarity and confidence.

In my current role as a Scrum Master at Noom, I lead Scrum for three cross-functional teams and implement and scale Agile processes company-wide with Jira workflows, training, and retrospectives. I manage technical readiness and resourcing across content, AI systems, and mobile delivery, improving velocity and predictability through refined sprint planning and backlog grooming.

Previously, I served as Senior Director of Ad Products at ParshipMeet Group, where I led product strategy across MeetMe, Skout, Tagged, GROWLr, LOVOO, and eHarmony, launched VPaaS integrations and custom programmatic ad formats, and managed international engineering, QA, and design teams using Agile/Kanban. As a Creative Director at SocialTheater, I scaled the in-house agency to $6.5M in custom ads and $75M+ total ad revenue, while building UX pipelines and campaign specs in partnership with the CRO and Product.

Experience

Work history, roles, and key accomplishments

NO
Current

Scrum Master

Noom

Sep 2024 - Present (1 year 9 months)

Led Scrum for 3 cross-functional teams (product, design, engineering, QA) and implemented Agile processes company-wide, including Jira workflows, training, and retrospectives. Improved velocity and predictability through refined sprint planning and backlog grooming, delivering health-mission features such as login flows and personalized content.

PG

Senior Director of Ad Products

Parship Meet Group

Jan 2019 - Sep 2024 (5 years 8 months)

Led product strategy across MeetMe, Skout, Tagged, GROWLr, LOVOO, and eHarmony, launching VpaaS integrations and custom programmatic ad formats including interactive games. Managed international engineering, QA, and design teams using Agile/Kanban and ensured GDPR/CCPA compliance through close Legal and Product collaboration.

TG

Creative Director

The Meet Group

Dec 2012 - Dec 2018 (6 years)

Scaled an in-house agency to $6.5M in custom ads and $75M+ total ad revenue while directing creative strategy and managing teams across mobile and web. Built UX pipelines and specs with the CRO and Product, producing campaigns for clients including HBO, Macy’s, Disney, and DreamWorks.

Education

Degrees, certifications, and relevant coursework

Rowan University logoRU

Rowan University

Bachelor of Fine Arts, Graphic Design & Illustration

2004 - 2007

Earned a BFA in Graphic Design & Illustration from Rowan University between 2004 and 2007.

Ocean County College logoOC

Ocean County College

Associate of Science, Liberal Arts & Psychology

2001 - 2004

Earned an AS in Liberal Arts & Psychology from Ocean County College between 2001 and 2004.

Tech stack

Software and tools used professionally

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