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Thea-maria Abou HaidarTH
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Thea-maria Abou Haidar

@thea-mariaabouhaidar

I turn campaign and business data into clear, actionable performance insights.

Belgium
Message

At Ogilvy Social.Lab, I managed 6+ Looker Studio KPI dashboards for real-time media performance tracking and analysed weekly sales and campaign data in Excel to generate strategic insights.

I optimised data-cleaning processes across 1,000+ campaigns, reducing reporting errors by 40%. I also standardised technical documentation and file-naming conventions to make collaboration smoother.

Previously at SD Worx, I processed client data in Salesforce, produced 30+ weekly payroll reports, and managed legal documentation and contracts in line with GDPR standards.

I'm a Business Management graduate specialised in Marketing, combining analytics, statistics, business strategy, and an interest in social dynamics and behavioural neuroscience.

Experience

Work history, roles, and key accomplishments

OS

Data Analyst Intern - Business Insights Focus

Ogilvy Social.Lab

Feb 2025 - Jul 2025 (5 months)

Managed 6+ Looker Studio KPI dashboards for real-time media performance tracking. Optimised data cleaning processes for 1,000+ campaigns, reducing reporting errors by 40%.

Education

Degrees, certifications, and relevant coursework

Odisee, University of Applied Sciences logoOS

Odisee, University of Applied Sciences

Bachelor of Business Management, Business Management

Grade: 15/20 (Cum Laude)

Graduated in June 2025 with a Bachelor of Business Management, specialized in Marketing, achieving a grade average of 15/20 (Cum Laude).

Tech stack

Software and tools used professionally

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