tharun raj
@tharunraj
Art Director and Creative Lead crafting brand-compliant key art and integrated campaigns for entertainment and digital platforms.
IndiaWhat I'm looking for
I’m an Art Director and Creative Lead with 5+ years of experience leading high-volume campaigns across entertainment, streaming, television, and digital brands. I turn creative briefs into impactful key art, publicity, digital, and integrated marketing assets—balancing creative excellence, production efficiency, and brand consistency to deliver visual systems that engage audiences and support business objectives.
In my current roles, I develop fast-paced digital assets, presentation decks, and high-impact YouTube thumbnails and Netflix India content marketing creatives—experimenting with modern design languages while strictly adhering to rigorous Netflix global brand guidelines. I also co-founded and lead Kachcha Mango Creative Studio, overseeing concept development, key art design, branding systems, publicity campaigns, and event visuals, while writing scripts, storyboarding, and directing commercial video shoots from concept to final delivery. Previously, I delivered 25+ major entertainment, broadcast, and digital campaigns for leading entertainment brands, shaping the tone and visual identity for static and motion formats and mentoring junior designers to maintain quality in typography, composition, and final asset production.
Experience
Work history, roles, and key accomplishments
Creative Designer
Poppy Co (Netflix)
Jan 2026 - Present (6 months)
Developed and executed high-volume digital assets, presentation decks, and YouTube thumbnails for Netflix India content marketing and platform promotional creatives. Followed Netflix global brand guidelines and streamlined stakeholder approvals with production-ready layouts.
Co-Founder & Creative Lead
Kachcha Mango Creative Studio
Dec 2025 - Present (7 months)
Co-founded and led creative operations, overseeing concept development, key art design, branding systems, and publicity/outdoor/event visual executions. Directed commercial video production from scripting and storyboarding through delivery, while managing client pitches, budgets, and team mentorship.
Junior Art Director / Senior Visualizer
Ting Chennai
Jun 2022 - Dec 2025 (3 years 6 months)
Executed digital and print campaigns for major entertainment and film productions, delivering key art, publicity, and integrated marketing assets. Crafted visual identities for entertainment shows and supported junior designers while maintaining quality across high-volume campaign deliverables.
Freelance Publicity Designer
Freelance
Jan 2017 - Jan 2022 (5 years)
Delivered end-to-end publicity campaigns and visual identities for film releases, music albums, and independent entertainment projects, from concept development to print-ready artwork. Managed design deliverables for multiple entertainment release types.
Education
Degrees, certifications, and relevant coursework
S.S. Government Arts College
Bachelor of Commerce (B.Com CS), Commerce
2018 - 2021
Earned a Bachelor of Commerce (B.Com CS) at S.S. Government Arts College in Tiruttani, affiliated with the University of Madras, from 2018 to 2021.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Skills
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