Taylor Durbin
@taylordurbin
I build B2B brand, product marketing, and demand generation systems that turn complex products into pipeline.
United StatesWhat I'm looking for
At Idle Smart, I built brand, product marketing, and demand generation from the ground up, establishing positioning, ICPs, buyer personas, brand guidelines, KPIs, and reporting tied to business goals.
I led a full brand and website overhaul informed by voice-of-customer interviews, improving average Google position from about 20 to 7.6 and increasing organic conversion from 2% to 7.9% year over year. I also grew referral traffic 68%, increased time on page fivefold, and helped raise average inbound deal size tenfold.
I lead GTM for product launches, including an AI-powered tool, while building sales enablement, marketing operations, trade show nurture, PR, and AI-native workflows. I enjoy translating technical B2B products into benefit-led narratives that buyers trust.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Idle Smart
Sep 2024 - Present (2 years)
Founding marketer responsible for brand, product marketing, and demand generation. Established brand identity, led a full brand and website overhaul, and drove qualified traffic and higher-value pipeline.
Education
Degrees, certifications, and relevant coursework
University of Nebraska–Lincoln
Bachelor of Science in Business Administration, Marketing and Management
Pursued a Bachelor of Science in Business Administration with a focus on Marketing and Management.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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