Open to opportunities

Tawhida mow

@tawhidamow

Message

Digital advertising professional skilled in campaign optimization and client-facing operations.

Bangladesh

Message

What I'm looking for

I seek a role in digital advertising or operations where I can optimize campaigns, improve performance metrics, support US-based clients, and grow in reporting and analytics within a collaborative team.

I am a digital advertising and operations professional with experience managing and optimizing ad campaigns, communicating with US-based clients, and delivering actionable performance reports. I combine practical campaign management on platforms like Google Ads with strong operational support and customer-retention experience.

My background includes roles in advertising operations and customer retention where I improved campaign metrics (CTR, ROAS), coordinated cross-departmentally, resolved customer issues, and contributed to team-led client acquisition efforts. I bring hands-on reporting, data-entry, and spreadsheet skills plus a BBA in Finance with a Marketing minor.

Experience

Work history, roles, and key accomplishments

Current

Executive, Advertising

Current

SEBPO

Mar 2022 - Present (4 years 3 months)

Managed and optimized digital ad campaigns on Google Ads, improved key metrics (CTR, ROAS), and produced performance reports with recommendations while communicating with US-based clients.

Google Ads Campaign Optimization Reporting CTR Optimization ROAS Client Communication Google Sheets MS Excel

Customer Retention Executive

Truck Lagbe

May 2019 - Jan 2020 (8 months)

Managed customer communications and complaint resolution, coordinated with internal departments, and conducted proactive follow-ups to improve retention.

Customer Retention Call Center Data Entry MS Office Communication