At ChannelSculptor FZ LLC, I lead the analytics team and set standards for BI delivery, including data governance and quality assurance. I advise client leaders on data strategy and use discovery workshops to identify the KPIs that matter.
I built centralized executive dashboards and analyzed campaign performance and end-to-end funnels, contributing to a 3x increase in audience retention and 20% growth in engagement hours. As a Senior Insights Analyst, I designed BI solutions in Power BI and MS SQL Server and led the MENA.TV content marketplace project end to end.
Earlier, I built financial performance dashboards and KPI reporting at NRZ Consultancy, and redesigned databases at Afridi & Angell Legal Consultants. I’m PMP-certified, with experience spanning data modeling, ETL, analytics, and BI advisory.

