At Zafify, I coordinated recruitment workflows, including screening, interview scheduling, and follow-up communication. I also managed candidate pipelines and maintained accurate CRM records using Excel.
For Zafify's B2B sales outreach, I executed cold-calling campaigns and lead-generation drives to support client acquisition.
At BrandsPay, I researched target brands and decision-makers for influencer marketing partnerships, then carried out LinkedIn outreach and lead qualification. I built and maintained a prospect-tracking system covering 85+ contacts and compiled outreach performance data into presentations.
For my Marketing Mix Analysis project on Lakme Cosmetics at Invertis University, I researched the brand's 5 Ps and applied consumer behaviour and brand-positioning frameworks to assess its competitive standing in the Bareilly market.
