Tanisha Srivastava

Transitioned from Project Head for book compilation to Social Media Strategy and Marketing. Coordinate with marketing and graphics teams for social media campaigns and develop content strategies to improve brand visibility and audience engagement.

Managed Instagram and Facebook accounts, improving brand visibility and customer engagement. Increased audience engagement by 55% within 3 months through strategic content planning and generated an average of 5 qualified inquiries per month through organic social media efforts.

Executed social media strategy and content marketing initiatives that increased Instagram followers by 40% within 5 months. Created high-performing campaigns generating 124K+ organic views and conducted competitor analysis and trend research to improve content effectiveness.

Developed audience-focused content strategies and scripts to increase engagement and content relevance. Managed social media publishing, audience interaction, and online community engagement activities, and hosted podcast episodes to enhance audience retention.

Crafted engaging audiobook scripts across various genres, tailored to audience preferences. Aligned scripts with narrators' styles to create immersive listener experiences.

Published over 300 SEO-optimized articles, boosting website traffic and reader engagement. Covered critical events, including elections, delivering accurate and timely content, and conducted research to produce diverse editorial pieces.

Published SEO-optimized articles, boosting website traffic and reader engagement. Conducted research to produce diverse and impactful editorial pieces.

Pursued a Master's degree in Digital Journalism, focusing on modern media practices and digital content creation.

Completed a Bachelor's degree in Journalism and Mass Communication, gaining foundational knowledge in media and communication.