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Supervised category product portfolio management for livestock and agricultural sectors, coordinating inventory with supply areas and leading commercial and promotional strategies across divisions. Managed commercial knowledge, supplier/branch relationships, sales projections, and incentive campaigns while leading a direct team of 10 employees.

Led category management for Cleaning, Home, Baby, Pets, and Tobacco, managing sales, budgets, margins, and performance reporting. Developed promotions and display strategies, optimized inventories, onboarded suppliers, and monitored competition while training a team of 2.

Designed and executed commercial strategies for Home, Bazaar, Toys, Appliances, and Textile categories. Analyzed sales indicators, margins, contribution, and inventories while managing B2B supplier relationships, promotional pricing/campaigns, merchandising initiatives, and logistics coordination.

Developed, managed, and redesigned corporate image and delivered promotional campaigns, including social media management and sales floor operations. Negotiated advertising space with suppliers, produced marketing materials and organized trade-fair participation, while leading a team of 5.

Expanded and strengthened client portfolio by marketing consumer products in supermarkets and analyzing each client’s product portfolio. Managed promotional campaigns and customer marketing strategies in direct channels and supported trade marketing teams.

Conducted catalog sales across jewelry, makeup, perfumery, lingerie, accessories, and car products. Promoted offerings through direct customer engagement in assigned retail channels.

Supported purchasing operations by preparing supplier statistics and analyzing supplier portfolio information. Assisted order processing and provided administrative support to the procurement function.

Assisted marketing activities by analyzing marketing strategies at hotel point of sale. Designed brochures and leaflets and evaluated/corrected communication tools.

Completed a Diploma in Teacher Training.

Completed a Master’s degree in Neuromarketing and Market Research.

Completed a Diploma in Tourism and Hospitality Management and Administration.

Grade: Graduated by Excellence

Completed a Bachelor’s degree in Marketing and Logistics (graduated by excellence).

Completed a High School Diploma in Humanities.