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Tana Roberts

@tanaroberts

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Freelance Graphic Designer | E-commerce Specialist

South Africa

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What I'm looking for

Freelance Graphic Designer | Ecommerce Specialist

Results-driven E-commerce Specialist and Graphic Designer with over 13 years of design experience and 6 years managing Amazon Seller Central operations in a remote, international environment. Proven ability to optimise product listings, manage complex catalogue data, and improve key performance metrics including Order Defect Rate (ODR) and account health. Combines strong analytical thinking with creative expertise to deliver high-performing digital assets and seamless e-commerce operations. Experienced in managing end-to-end production cycles, supplier coordination, and procurement processes, with a track record of improving efficiency, accuracy, and customer satisfaction across both creative and operational roles.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer

Current

Tana Roberts Designs

Jan 2021 - Present (5 years 9 months)

Designed a wide range of wedding and corporate stationery, including save-the-dates, invitations, business cards, and menus. Created various promotional materials such as event banners, calendars, posters, and flyers.

Photoshop Graphic Design Wedding Stationery Corporate Stationery Print Design CorelDraw Client Communication Event Banners Menu Design Business Card Design

Graphic Designer

Carved Unlimited (Pty) Ltd

Nov 2025 - Jan 2026 (2 months)

• Covered a maternity leave contract in a fast-paced setting, ensuring uninterrupted design output and meeting deadlines.
• Designed precise CorelDRAW technical layouts for laser engraving, CNC routing, and print work.
• Interpreted complex specs into production-ready artwork in close collaboration with manufacturing.
• Delivered high accuracy with minimal supervision under tight timelines.

CorelDraw

E-commerce Specialist and Team Lead

Ardent Ideas LLC

May 2019 - Dec 2024 (5 years 7 months)

• Led a team optimizing Amazon Seller Central listings in compliance with platform guidelines.
• Spearheaded annual catalogue-wide price increases, executing complex dataset updates with high precision.
• Managed customer messages, feedback, and A-to-Z claims to maintain high satisfaction scores.
• Implemented key strategies to lower the Order Defect Rate (ODR) and safeguard account health.

Excel Google Sheets Amazon Seller Central Data Analysis

Freelance Graphic Designer

Mr Wedding Card

Jan 2013 - Jan 2021 (8 years)

Designed wedding and corporate stationery, including save-the-dates, wedding invitations, corporate invitations, business cards, and flyers, using CorelDRAW and Photoshop. Operated a Xerox printer to ensure optimal print quality and communicated with clients via email to discuss their needs and provide updates.

Photoshop Graphic Design Wedding Stationery Corporate Stationery CorelDraw Client Communication Print Production

Production Manager

Papermaster

Jan 2005 - Jan 2013 (8 years)

Consulted with clients daily and coordinated with graphic designers to ensure timely completion of orders. Managed daily tasks for graphic designers, oversaw stock control, and performed general office administrative duties.

Communication Skills Production Management Consultation Graphic Designer Coordination Material Ordering Stock Control Office Administration Team Leadership Project Management

Education

Degrees, certifications, and relevant coursework

School of IT

Certification, Graphic Design

2025 - 2025

Undertook a certification course to enhance skills in design software. Focused on mastering Adobe InDesign and Adobe Illustrator for professional design applications.

DJ Design Studios

Certification, Graphic Design

2013 - 2013

Completed a certification course focusing on graphic design software. Gained proficiency in CorelDRAW and Adobe Photoshop for design projects.

St Dominic’s Priory High School

High School Diploma, General Studies

2001 - 2001

Completed secondary education with a focus on a diverse curriculum including English, Afrikaans, Geography, History, Science, Math, and Computers. Developed foundational knowledge across various academic disciplines.