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Talal Tanveer

@talaltanveer

Digital marketing and e-commerce professional at Shaukat Khanum Memorial Cancer Hospital, driving 300%+ website traffic growth and fundraising campaigns.

Pakistan

Message

At Shaukat Khanum Memorial Cancer Hospital, I spearhead full-funnel paid marketing campaigns across Meta, Google, YouTube, TikTok, LinkedIn, and X. These campaigns grew website traffic by 300%+ and helped exceed donation targets by 70–90%.

I use GA4 and advertising data to optimize budgets and audiences, improving ROAS by 35% and reducing CPA by 20–30%. Landing page testing and SEO alignment also increased conversion rates by 18–25%.

At Alliance Investment Management, I oversaw daily e-commerce operations and worked on site design, checkout, fulfillment partnerships, and growth strategies. I also led Google Ads and SEO teams to align their marketing efforts.

Earlier, I worked across e-commerce merchandising, marketing, and operations at Link Solutions Consulting LLP, Cabezon Global Incorporation, and Meraki Trading Pvt Ltd. At AAP / INDUS Media Network, I planned social content and managed publishing and performance reporting across social platforms.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager Digital - Ecommerce

Current

Shaukat Khanum Memorial Cancer Hospital

Oct 2024 - Present (1 year 11 months)

Spearheaded full funnel paid marketing campaigns across Meta, Google, YouTube, TikTok, LinkedIn and X, driving 300%+ growth in website traffic and significantly boosting online donations. Planned and executed high impact fundraising campaigns, consistently exceeding donation targets by 70–90% through data led media planning and audience optimization.

Meta Ads Manager Google Ads YouTube TikTok LinkedIn GA4 SEO A B Testing Audience Targeting Retargeting Lookalikes Diaspora Targeting Budget Management ROAS optimization CPA reduction performance reporting

General Manager E-commerce Operations

Alliance Investment Management

Dec 2023 - Aug 2024 (8 months)

Oversaw daily e-Commerce operations, improving functionality and customer retention. Executed growth focused strategies, boosting revenue and staying ahead of market trends.

E Commerce Operations Dropshipping Fulfillment Market Research Competitive Analysis Analytics Google Ads SEO Financial Reporting Cash Flow Management Account Management

E-commerce Merchandising Manager

Link Solutions Consulting LLP

Jan 2022 - Dec 2023 (1 year 11 months)

Managed the presentation, positioning, and performance of online products and content. Enhanced user experience, improved conversions, and drove sales by applying effective merchandising strategies.

Merchandising Strategy Product Presentations Stock Management Product Return Management Promotion Sales Analysis Conversion Rate Optimization Data Analysis Collaboration Customer Feedback Integration Web Analytics

E-commerce Manager

Cabezon Global Incorporation

Mar 2020 - Dec 2022 (2 years 9 months)

Collaborated to develop a brand strategy for an emerging e-commerce company. Successfully and efficiently completed 25 projects from initial planning to final production.

Brand Strategy Ecommerce Campaigns Project Management Product lines

E-commerce Marketing Manager

Meraki Trading Pvt Ltd

Apr 2019 - Apr 2020 (1 year)

Recruited for planning and selling the company's product on major e-commerce platforms. Developed and improved e-commerce sales strategy, forecasted sales volume, and managed sales processes for each platform.

E commerce Strategy Sales Forecasting Content Creation Listings Management Customer Feedback Customer Service System Improvement

Social Media Operations Executive

AAP / INDUS Media Network

Oct 2017 - Mar 2019 (1 year 5 months)

Developed and executed daily, weekly, and monthly social media content plans aligned with news cycles and channel objectives. Managed and updated all social media platforms, ensuring timely posting of news, videos, and live updates.