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Tahira Fatima

@tahirafatima

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Content Strategist and digital marketer driving SEO-led growth through data-driven content and analytics.

Pakistan

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What I'm looking for

I seek a role where I can drive SEO-led content strategy, use analytics to optimize campaigns, collaborate cross-functionally, and grow in a data-driven marketing team (remote or relocation open).

I am a Content Strategist with over 2 years of experience crafting SEO-focused content strategies, managing content calendars, and optimizing multi-channel campaigns to drive measurable engagement and organic growth. I combine hands-on content creation and editing with analytics skills—using tools like Google Analytics, Tableau, and SQL—to deliver data-driven improvements, including documented increases in engagement and organic reach.

I have led cross-functional campaigns, implemented SEO and email strategies that boosted open and click-through rates, and built predictive models and dashboards to inform personalization and performance optimization. I am results-oriented, collaborative, and focused on aligning content with brand voice and audience needs to produce tangible business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist

Current

Mozack

Jun 2024 - Present (2 years)

Developed and executed content strategies across blogs, social, email, and web, increasing engagement by 20% and ensuring consistent brand voice and SEO best practices.

Content Strategy SEO Optimization Google Analytics Social Media Management Email Marketing

SEO & Content Optimization Manager

Mozack

Mar 2024 - Jun 2024 (3 months)

Implemented SEO strategies and led content audits that improved organic reach by 25% and increased email open/click-through rates by 15%.

SEO Content Auditing Keyword Research On Page SEO Email Marketing Sentiment Analysis

Digital Marketing & Analytics Analyst

Mozack

Dec 2022 - Feb 2024 (1 year 2 months)

Managed content performance analysis and built predictive models to identify high-potential audience segments, increasing engagement by 25% through personalized content.

ARIMA Google Analytics SQL Python Campaign Optimization Tableau

ERP Analyst

University of Karachi

Jul 2022 - Sep 2022 (2 months)

Managed ERP database updates and automated workflows with Python, improving data integrity and reducing data-entry errors by 40%.

SQL Python Database Management ERP Data Automation Data Integrity Process Improvement

Sales Executive

Siaz Marketing

Jan 2022 - Mar 2022 (2 months)

Boosted lead conversion rates by 30% using predictive modeling and developed Power BI sales dashboards to improve performance tracking and decision-making.

Lead Conversion Power BI Dashboards Data Analysis CRM Performance Tracking