Tahira Fatima
@tahirafatima
Content Strategist and digital marketer driving SEO-led growth through data-driven content and analytics.
PakistanWhat I'm looking for
I am a Content Strategist with over 2 years of experience crafting SEO-focused content strategies, managing content calendars, and optimizing multi-channel campaigns to drive measurable engagement and organic growth. I combine hands-on content creation and editing with analytics skills—using tools like Google Analytics, Tableau, and SQL—to deliver data-driven improvements, including documented increases in engagement and organic reach.
I have led cross-functional campaigns, implemented SEO and email strategies that boosted open and click-through rates, and built predictive models and dashboards to inform personalization and performance optimization. I am results-oriented, collaborative, and focused on aligning content with brand voice and audience needs to produce tangible business outcomes.
Experience
Work history, roles, and key accomplishments
Content Strategist
Mozack
Jun 2024 - Present (1 year 8 months)
Developed and executed content strategies across blogs, social, email, and web, increasing engagement by 20% and ensuring consistent brand voice and SEO best practices.
SEO & Content Optimization Manager
Mozack
Mar 2024 - Jun 2024 (3 months)
Implemented SEO strategies and led content audits that improved organic reach by 25% and increased email open/click-through rates by 15%.
Digital Marketing & Analytics Analyst
Mozack
Dec 2022 - Feb 2024 (1 year 2 months)
Managed content performance analysis and built predictive models to identify high-potential audience segments, increasing engagement by 25% through personalized content.
ERP Analyst
University of Karachi
Jul 2022 - Sep 2022 (2 months)
Managed ERP database updates and automated workflows with Python, improving data integrity and reducing data-entry errors by 40%.
Sales Executive
Siaz Marketing
Jan 2022 - Mar 2022 (2 months)
Boosted lead conversion rates by 30% using predictive modeling and developed Power BI sales dashboards to improve performance tracking and decision-making.
Education
Degrees, certifications, and relevant coursework
UKUniversity of Karachi
Bachelor of Science, Computational Mathematics
2019 - 2023
Completed a Bachelor of Science in Computational Mathematics focusing on applied mathematics and computational methods.
Karachi Board
Intermediate, Pre-Engineering
2017 - 2019
Completed Intermediate in Pre-Engineering with coursework preparing for engineering and technical studies.
Karachi Board
Matriculation, Science
2015 - 2017
Completed Matriculation in Science with foundational coursework in scientific and mathematical subjects.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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