Open to opportunities

Tabitha Njeri

@tabithanjeri

Message

Brand manager and data analyst driving growth through data-driven marketing strategies.

Kenya

Message

What I'm looking for

I seek a role where I can lead data-driven brand and marketing initiatives, work cross-functionally, ensure data governance, and deliver measurable growth.

I am a dynamic marketing and data professional with over 6 years of experience delivering data-driven brand strategies and leading cross-functional teams in real estate and retail.

I excel at translating corporate objectives into impactful campaigns, launching high-visibility products, and optimizing market presence—most notably increasing website traffic by 300% and improving customer conversions by 40%.

Technically, I am proficient in Power BI, Tableau, Advanced MS Excel, SPSS, STATA, and SAS, and I use analytics to inform decisions that maximize ROI and customer loyalty.

I am committed to strong data governance and compliance, having served as Data Protection Officer, and I bring leadership, budget optimization, and hands-on execution to roles that require measurable marketing and analytical outcomes.

Experience

Work history, roles, and key accomplishments

Current

Data and Marketing Consultant

Current

Forward Data Africa

Sep 2024 - Present (1 year 1 month)

Provide data cleaning, organization, analysis, and timely reporting to support client decision-making and lead short-term data collection and reporting assignments.

Excel Power BI Data Cleaning Reporting Data Collection Data Visualization

Data Protection Officer

AMG Realtors

Jul 2022 - Dec 2024 (2 years 5 months)

Oversaw data governance and compliance with Kenya's Data Protection Act, developing privacy policies, leading staff training, and coordinating incident response and audits.

Data Governance Privacy Policy & Compliance Training Incident Response

Brand Manager

AMG Realtors

Jul 2023 - Aug 2024 (1 year 1 month)

Led brand strategy and campaigns including a website relaunch that increased traffic 300% and product launches that improved visibility and grew sales by 10% while increasing new customer acquisition by 20%.

Brand Strategy Digital Marketing Campaign Management Google Analytics SEO Market Analysis

Data Analyst

AMG Realtors

Nov 2019 - Jul 2023 (3 years 8 months)

Produced root cause analyses that improved customer conversions 40%, led data quality initiatives and CRM streamlining to improve data accuracy and support strategic decision-making.

Power BI Tableau Excel Root Cause Analysis Data Quality CRM Market Analysis Reporting

Office Administrator

AMG Realtors

Sep 2019 - Nov 2019 (2 months)

Managed front office operations including scheduling, correspondence, vendor coordination, and supported HR and finance with administrative and record-keeping tasks.

Office Management Scheduling Administrative Support Record keeping Customer Service

Assistant Accountant

Lex Mercatoria

Oct 2018 - Aug 2019 (10 months)

Improved petty cash controls reducing audit queries 30%, assisted in monthly financial statements, variance reporting, and timely transaction reconciliations to minimize audit adjustments.

Accounting Reconciliations Financial Reporting Petty Cash Audit Support