Swati Keshari
@swatikeshari
Lead Business Analyst and Product Strategist driving digital transformation, RPA, and data migration across financial services.
What I'm looking for
I’m a Lead Business Analyst and Product Strategist with 8+ years delivering digital transformation, RPA automation, data migration, and Agile initiatives across BFSI, E-commerce, and Telecom. I partner with teams at Citi, Amazon, Barclays, Santander, and BT—translating complex business problems into scalable, user-centred solutions through BRDs, functional specifications, and source-to-target mapping with data quality validation.
Across my roles, I’ve redesigned workflows to improve measurable outcomes—eliminating 100+ manual tasks/week, reducing cycle time by 20%, and cutting false positives by 28% through BPMN-led AML workflow redesign and SQL-based root-cause analysis. I thrive in Agile delivery, owning user stories, UAT, RTMs, sprint planning, backlog grooming, and stakeholder demos—while bringing modern tooling (Jira, Confluence, Postman, Power BI, Google Data Studio, and Flutter migration) and exploring GenAI and emerging tech to drive continuous improvement.
Experience
Work history, roles, and key accomplishments
Led BA activities for Citi CAI legacy-to-cloud migration, defining source-to-target mappings and data quality validation rules. Automated Citi Line Accommodation workflows using RPA, eliminating 100+ manual tasks/week and reducing cycle time by 20%, and delivered AML workflow redesigns (28% fewer false positives) and BT support-app migration improvements (40% faster performance; 25% fewer queries)
Deployed audit automation across 12+ departments, reducing manual workload by 30% and improving SLA compliance by 20%. Coordinated InfoSec and Legal for compliance-led rollouts and drove enterprise-wide adoption of standardized audit frameworks, eliminating paper-based workflows across 12+ teams.
Senior Business Analyst
Barclays
Dec 2019 - Aug 2022 (2 years 8 months)
Redesigned fraud and dispute workflows for Barclaycard, reducing resolution time by 35%. Built SOPs, process maps, and Power BI dashboards to improve onboarding efficiency and audit readiness, and led UAT with defined acceptance criteria for regulatory compliance features.
Deputy Manager - Business Analyst
ICICI Bank
Jan 2019 - Dec 2019 (11 months)
Automated verification workflows, improving documentation accuracy by 40%. Supported CRM module rollouts to streamline reporting and client management.
Education
Degrees, certifications, and relevant coursework
Sharda University
Master of Business Administration, Banking & Financial Services
2017 - 2019
Earned an MBA with a focus on Banking & Financial Services from Sharda University between 2017 and 2019.
University of Delhi
Bachelor of Commerce, Commerce
Completed a Bachelor of Commerce (B.Com) at the University of Delhi.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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