At PlaySimple Games, I designed 1,000+ digital creatives for ad campaigns and social media, contributing to a 30–40% average improvement in CTR. I also built and maintained a component-based asset library and worked with marketing and engineering from brief through delivery.
I identified workflow pain points within the design team and designed, built, and shipped three Figma plugins: Quick Frame, Quick Folder, and Thumbnail Creator. Adopted company-wide, they reduced repetitive task time by 80%.
My RailOne case study redesigns India’s railway super app around simpler, lower-stress Tatkal booking and a redesigned Rail Madad grievance flow. I carried the work from user research, personas, and competitive analysis through information architecture, booking flows, and WCAG-informed accessibility for low-literacy and non-Hindi-speaking travellers.
Before PlaySimple Games, I ran end-to-end visual and brand design projects for 10+ clients, creating identity systems for startups and improving brand engagement by 40–60%. I bring visual design, research, and product thinking together from discovery through iteration.
