rohan arneja

As a Strategic Principal Product Designer with over a decade of experience, I specialize in delivering user-centric, data-driven, and scalable design solutions. My journey has been marked by a commitment to enhancing user engagement and driving measurable product impact. At BlueStacks, I owned the UX strategy and execution for a gaming and esports platform, achieving a remarkable 35% increase in engagement and a 40% reduction in funnel abandonment through iterative testing and behavioral analytics.

My expertise extends to leading design system rollouts across web and mobile surfaces, significantly improving consistency and design velocity. I thrive in collaborative environments, working closely with product, engineering, and data teams to integrate design KPIs into OKRs, resulting in a 20% uplift in feature adoption. Mentoring fellow designers is a passion of mine, and I have successfully introduced design reviews and sprint rituals that have enhanced team alignment and quality benchmarks.

Throughout my career, I have influenced product direction through strategic design planning and alignment with leadership, shaping product roadmaps and feature prioritization. My work has not only improved user experiences but has also delivered strategic designs for notable brands like Tata, Coke, and Dell, enhancing their brand consistency and user engagement.