Anushka Saini

Led end-to-end visual strategy for HFCL and IO across B2B digital channels, including campaign concepting and LinkedIn/Instagram creative execution. Scaled monthly social media output and built reusable design templates/workflows while partnering with marketing and strategy teams.

Delivered 9 end-to-end design projects within the Commons team by identifying usability gaps and refining core user flows, improving user interaction rate from 4% to 70%. Reduced task completion time from 5 minutes to 2.8 minutes (33%) and created high-fidelity prototypes aligned to existing design systems.

Expanded a Figma design system from 40+ to 80+ components and improved in-app story CTR from 1.8% to 4.2% by refining UI clarity and interaction cues. Produced motion assets and promotional GIFs and streamlined design handoff with product and engineering teams.

Designed social media creatives, banners, and campaigns supporting brand strategy across digital channels, including Meta ad creatives that generated 70+ qualified leads. Grew Instagram from 50 to 200 followers in 1.5 months and increased average post likes from 15 to 90+ while managing end-to-end visual production across concurrent campaigns.

Worked with 10+ career coaching clients to improve brand presence and increase audience engagement through strategic visual storytelling and content optimization. Scaled client Instagram accounts from 200 to 1,200–11,000+ followers within one month and delivered end-to-end brand identity systems and reusable social media templates.

Completed UX/UI Design training at DesignBoat UI/UX School.

Completed a Diploma in Graphic Design at Shillington Education.

Completed a Diploma in Graphic Design at Salford City College Group.

Earned a UX Design Professional Certificate from Google and Microsoft.