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Karnakar Choutu

@karnakarchoutu

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Senior UI/UX and Visual Designer crafting product interfaces, brand systems, and high-conversion digital experiences.

India

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What I'm looking for

I seek product-focused roles where I can lead UX and visual design, build design systems, collaborate with cross-functional teams, and drive measurable UX and conversion improvements.

I am a Senior UI/UX and Visual Designer with over 8 years of experience creating user-friendly digital interfaces, design systems, and brand identities for product, e-commerce, corporate, and lifestyle brands. I have led end-to-end UI/UX projects, built component libraries and design systems, and produced global marketing visuals for clients such as NBA India, PSG, FCB, Warner Media, and Mumbai Indians.

My strengths include Figma-led product design, prototyping, UX workflows, and stakeholder collaboration across international teams. I drive measurable improvements in usability and business metrics—examples include improved navigation efficiency, increased workflow transparency, reduced scheduling turnaround, lower bounce rates, and higher conversions—while mentoring teams and delivering cohesive brand and visual systems.

Experience

Work history, roles, and key accomplishments

Current

Freelance Designer

Current

Freelance

Jan 2017 - Present (8 years 11 months)

Delivered UI layouts, landing pages, branding systems, product photography, and marketing campaigns for small businesses and e-commerce founders, including Omron Bags and Mom’s Café.

UI Design Branding Landing Pages Product Photography Figma Adobe Illustrator

Head of Marketing & Visual Designer

Excis Compliance Ltd

Feb 2024 - May 2025 (1 year 3 months)

Led redesign of the corporate website and built two internal web applications (Partner Portal and Shift Planning HRM), improving navigation efficiency ~20–25%, workflow transparency ~30%, and scheduling turnaround ~40%. Developed component libraries and design system foundations and increased LinkedIn engagement through visual strategy.

Figma Design Systems UI UX Prototyping Interaction Design Branding Component Libraries

Lead Visual Designer

Shop The Arena

Jun 2021 - Dec 2023 (2 years 6 months)

Led full website redesign and visual catalog refresh (150–200 product images), reducing bounce rate and increasing conversions; managed an 8-person design team and cut turnaround time by 20% while delivering licensed marketing materials for global sports brands.

UI UX Visual Design User Research Prototyping Team Leadership Product Photography Figma Branding

Brand & Social Media Designer

Creed Culture Apparels Pvt Ltd

Feb 2020 - Jun 2021 (1 year 4 months)

Built complete brand identity systems and designed UI-inspired social and landing page visuals, plus lifestyle photography and product visuals to support marketing efforts.

Brand Identity Packaging Design Social Media Design Adobe Creative Suite Photography Typography

Social Media Designer & Manager

Fitsphere Solutions

May 2017 - Jan 2020 (2 years 8 months)

Designed performance-driven digital marketing graphics and created engaging YouTube and Instagram assets to increase user engagement and campaign performance.