Suzanne McCullagh
@suzannemccullagh
Digital marketing and SEO specialist creating content, managing social media, and optimizing websites with CMS expertise.
What I'm looking for
I’m a writer and digital content creator with hands-on experience in social media management, SEO, and website CMS platforms. I combine editorial thinking with practical optimization to help content get found, engage readers, and convert.
In my roles with ¡HOLA!, I served as a Content Manager and helped drive website and content performance through SEO, media curation, and regular updates. I also supported editorial workflows through liaison with the editorial team and the broader technical team.
On the SEO/content side, I’ve designed and refined digital publishing processes—trouble-shooting CMS problems, managing a WordPress database, and enabling more efficient content discovery. I’ve also supported initiatives that increased reach and sales through better content and site structure.
I bring international, audience-focused communication skills from working across Spanish-language and English-language contexts, including English examiner experience and Spanish at C1 level. I’m energized by roles where content, SEO, and digital operations work together—and where I can contribute with project support, coordination, and continuous improvement.
Experience
Work history, roles, and key accomplishments
Samaritans Counsellor
Samaritans
Oct 2021 - Present (4 years 8 months)
Provided counselling for Samaritans franchises worldwide and supported training/research by sourcing material for Hello!. Worked with confidential, care-focused communications in English and Spanish.
Digital Marketing & SEO
Us.Hola.com
Jan 2021 - Present (5 years 5 months)
Wrote articles and managed website design, SEO, and social media curation for Hola-related sites. Coordinated with editorial and technical teams, troubleshooting CMS issues and managing ongoing digital projects.
Intercultural Education Volunteer
Society for Intercultural Education
Jan 2003 - Jan 2015 (12 years)
Volunteered in intercultural education through training and research activities. Contributed to sourcing material for Hello! publications.
Education
Degrees, certifications, and relevant coursework
University of Liverpool
Bachelor of Arts (Honours), Latin American Studies
Grade: 2:1
Earned a 2:1 BA Honours in Latin American Studies at the University of Liverpool.
Availability
Location
Authorized to work in
Website
mairi.esPortfolio
www.apune.orgJob categories
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