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Summer Lin

@summerlin

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Social media and brand marketer across D2C and luxury brands, growing social followers 65%+ and LINE community 209%.

Canada

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At Chow Sang Sang Holdings International Limited, I shaped localized storytelling and campaign narratives for PROMESSA, aligning the brand’s image and local strategy with HQ directives. I also led development of the official brand website, from content architecture and digital storytelling to UX flow.

For PROMESSA, I grew official social media followers by over 65% through always-on content, O2O activations and influencer collaborations. I also planned and executed a VIP event that generated a record daily revenue of NT$2 million.

At Sungiven Foods, I built the e-commerce platform from 0 to 1 across Uber Eats, Fantuan and DoorDash. Claude workflows helped improve execution efficiency and drive 91% monthly order growth, while marketplace improvements increased Sponsored Listings ROAS from 4.55× to 12.36×.

As an Independent Brand Storytelling Consultant, I plan and write brand voice, social captions and SEO/AEO storytelling for clients in Taiwan and the UK. I use AI-enabled workflows to repurpose content while keeping each brand’s voice consistent, and was recognized as a Top 1% Expert on a leading Taiwanese freelance platform within four months.

Experience

Work history, roles, and key accomplishments

Current

Independent Brand Storytelling Consultant

Current

Self Employed

Jan 2025 - Present (1 year 9 months)

Provides end-to-end brand storytelling and social media consulting for clients across Taiwan and the UK, recognized as a Top 1% Expert on a leading freelance platform.

Brand Voice Social Media Strategy Content Planning AI Assisted Workflows SEO Optimized Storytelling

E-commerce Marketing

Sungiven Foods

Dec 2025 - Jul 2026 (7 months)

Built the company's e-commerce platform from 0 to 1, establishing online sales channels across Uber Eats, Fantuan, and DoorDash. Developed AI workflows with Claude to automate operations, driving 91% monthly order growth and increasing Sponsored Listings ROAS from 4.55x to 12.36x.

Ecommerce AI Workflows Claude Marketplace Management Paid Media Customer Insights Merchandising

Marketing

Chow Sang Sang Holdings International Limited

Feb 2022 - Jun 2025 (3 years 4 months)

Shaped localized storytelling and campaign narratives for PROMESSA, translating luxury positioning into emotionally resonant content for Taiwanese consumers. Led development of the official brand website and grew social media followers by over 65%.

Localized Storytelling Campaign Narrative Web Development Content Architecture UX Flow Social Media Growth O2O Activations Influencer Collaboration VIP Events

Marketing & PR

Shinkong Textiles

Jan 2021 - Sep 2021 (8 months)

Launched sustainable fashion brand FYNE from the ground up, achieving 109% of the sales target on the Zeczec crowdfunding platform. Drove over 30% of sales revenue through owned media channels including eDM, LINE and SMS.

Brand Launch Crowdfunding Owned Media EDM LINE SMS Marketing PR Press Conference Management

Marketing & PR

JS Collections

Jan 2020 - Jun 2020 (5 months)

Grew the LINE community by 209% in three months by planning and executing an O2O social campaign that drove boutique traffic and brand exposure. Achieved over 15% sales revenue growth and secured a 51% increase in media exposure.

LINE Community Growth O2O Campaigns Influencer Collaboration Media Planning Brand Awareness

Education

Degrees, certifications, and relevant coursework

Glasgow Caledonian University

Master of Science, Luxury Brand Marketing

2017 - 2018

Master of Science in Luxury Brand Marketing. Dissertation on the successful factors and challenges of building multi-brand boutiques in China.

National Central University

Bachelor of Arts, Chinese Literature

2011 - 2014

Bachelor of Arts in Chinese Literature. Published over 10 articles on the official website of NCU as special correspondent and led a dance team to a 4th-place finish in a competition.