Summer Gayle
@summergayle
Marketing and social media professional specializing in content strategy, paid social, and engagement-driven growth.
What I'm looking for
I’m a marketing and social media professional who builds audience-first campaigns across owned channels, short-form video, and community activations. I’ve led social content strategy, scheduling, and campaign voice to keep brands consistent and high-performing.
In roles supporting live promotions and outreach, I strengthened listener participation and community engagement while handling event logistics like setup, breakdown, and promotional materials. I also analyze engagement metrics to optimize what’s working and improve results over time.
Beyond day-to-day execution, I bring strategy to the work through brand and go-to-market projects—developing positioning, audience segmentation, influencer/social plans, and localized content strategies. I’m energized by turning research, trends, and data into clear messaging that drives conversions, loyalty, and growth.
Experience
Work history, roles, and key accomplishments
Supported live radio promotions, brand activations, and community marketing events. Engaged audiences to encourage listener participation, contest entries, and brand awareness while managing promotional logistics and public-facing representation.
Administrative Assistant
Suffolk University Law Clinic
Jul 2025 - Dec 2025 (5 months)
Supported client communications, scheduling, and confidential documentation workflows in a legal environment. Assisted with internal report preparation and coordinated event logistics across multiple stakeholders.
Outreach & Marketing Intern
Open Streets Boston
May 2025 - Sep 2025 (4 months)
Executed tactical support for multi-channel marketing campaigns promoting large-scale community events. Coordinated content production, managed content calendars and owned social posting, and conducted outreach to partners via phone and email while assisting with campaign tracking and performance reporting.
Business Management Intern
Astria Therapeutics
Jun 2024 - Aug 2024 (2 months)
Supported marketing and communications initiatives in a regulated biotech environment. Conducted interviews to develop content for internal and external channels and curated an internal information library to support reporting and knowledge sharing.
Social Media Assistant Manager
Latoya Gayle State Senate Campaign
Dec 2025 - Present (6 months)
Led social content strategy and scheduling for the state senate campaign. Produced branded graphics and short-form video, organized testimonial interviews, and used engagement metrics to optimize performance while maintaining a consistent campaign voice across platforms.
Education
Degrees, certifications, and relevant coursework
Suffolk University
Bachelor of Science in Business Administration, Marketing and International Business
Earned a BSBA with a marketing major and international business focus at Suffolk University.
Availability
Location
Authorized to work in
Website
linktr.ee/SummerGaylePortfolio
linktr.ee/SummerGayleJob categories
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