I built House of Sumayya from concept to a live prestige brand, shaping its product story and writing copy across the site, packaging, email, and events. I also coordinate vendors, tastings, and product presentations, then refine the experience based on audience responses.
On an independent digital media platform, I developed the content strategy and brand voice, repositioning the format and growing it to nearly 100K followers, 17.8M+ views, and 1.3M+ engagements. At Michael Kors, I presented a 40-page trend forecast and Gen Z commercialization strategy; I also wrote and published serialized fiction that generated 115K+ reads.
