Sujan Kumar

Partner with teams to design user-centered digital products, including user flows, personas, and experience maps. Support product and design initiatives through stakeholder interviews, contextual inquiry, and participatory design.

Led the creation and ongoing management of ZeroCater’s design system to unify UX/UI across products and platforms. Partnered with product managers, engineers, and food experts to integrate the system into the product lifecycle and deliver consistent visual and interface design.

Drove product design efforts, collaborating with product managers, engineers, and the branding team to implement a roadmap for cohesive UX across Oorwin products. Reduced customer support dependency by 50% by structuring product experiences using information design.

Set visual design decisions and established design standards across six in-house products spanning web, mobile, hybrid, and automotive HMI platforms. Rolled out design guidelines, contributed to a language system, and mentored a 5-member design team.

Collaborated with cross-functional teams to understand requirements and communicate design solutions via mock-ups, user flows, prototypes, and presentations. Conducted contextual inquiries, interviews, and usability sessions, while managing deliverables and partnering with marketing on materials aligned to business objectives.

Created ATL and BTL design solutions to enhance brand visibility across print and digital mediums, including Retail Asia Award-winning work. Managed vendors and directed photoshoots, leading multi-disciplinary creative teams with clear creative and design direction.

Assisted the Creative Director in conceptualizing and designing promotional advertisements and marketing collaterals. Delivered cross-media work across identity, branding, communication design, environmental graphics, point-of-sale display units, and trade show booth design.