Sugandha Denise
@sugandhadenise
I turn research insights into human-centered digital, spatial, and service solutions.
What I'm looking for
I've led design research and project strategy for a SaaS platform for micro and small businesses at CuBeta, translating generative and evaluative research into product discovery, concept development, and a CORFO Semilla Inicia funding application. My work connects strategic research, cross-data synthesis, and requirement scoping to improve communication, coordination, and team wellbeing.
Across public institutions, academia, and local brands, I've developed digital, spatial, brand, and environmental design solutions—including Chile's first official mobile tourism application with Sernatur and projects for the Ministry of Energy and AChEE. I also bring experience mentoring design students at Universidad Diego Portales and collaborating across multidisciplinary teams.
Experience
Work history, roles, and key accomplishments
Design Researcher & Project Strategist
CuBeta spa
Jan 2026 - Present (7 months)
Conducted generative and evaluative research to develop a digital solution for micro and small businesses. Responsibilities spanned strategic research, product discovery, and project development.
Brand Consultant & Visual Designer
Freelance
Jan 2019 - Present (7 years 7 months)
Delivered analytical and holistic design solutions, specializing in brand identity, conceptualization, and information design for diverse corporate and non-profit organizations. Created tailored communication systems and environmental education materials for key clients.
Senior Design Researcher & Strategist
Sugandha Denise Koryzma Reid
Jan 2017 - Dec 2017 (11 months)
Conducted a 9-month cultural immersion journey, volunteering in sustainable communities via Workaway. Contributed to community initiatives and collaborative living at Ananda Gaorii and Svanholm Ecovillage.
Co-Founder & Design Strategist
CuBeta spa
Jan 2012 - Dec 2016 (4 years 11 months)
Led a specialized studio in graphic and interactive design, managing digital development projects from end to end. Led the design of Chile's first official mobile tourism application in collaboration with Sernatur.
Adjunct Professor
Universidad Diego Portales
Jan 2004 - Dec 2016 (12 years 11 months)
Served as an Adjunct Professor for the Introductory Design Studio. Guided and mentored student research projects, participated in the development of design methodologies, and served as a graduation committee evaluator.
Design Researcher & Volunteer
OPTE
Jan 2011 - Dec 2011 (11 months)
Conducted research and space development for Colegio Puelmapu within a multidisciplinary educational team. Executed case studies and trend analysis to design recreational spaces that foster collaboration and social interaction.
Multidisciplinary Designer
Triple A Diseño
Jan 2010 - Dec 2011 (1 year 11 months)
Specialized in brand identity, branding, and environmental design. Planned and designed food courts for Mallplaza, executing user flow analysis, trend research, layout design, and furniture production oversight.
Industrial & Experience Designer
Procorp
Jan 2008 - Dec 2010 (2 years 11 months)
Executed data gathering, diagnostic studies, and field research for three supermarket formats of Líder (Walmart Chile), co-developing the strategic spatial layout for their produce sections. Developed wayfinding and signage systems for major corporate clients.
Visual Merchandising Lead
Casa & Ideas
Jan 2006 - Dec 2008 (2 years 11 months)
Developed and implemented visual strategies for promotional campaigns. Responsibilities included strategic layout of products and window displays based on visual merchandising guidelines and store-specific needs, as well as coordinating and supervising the floor replenishment team.
Design Researcher
CEUGE BUS (UDP)
Jan 2004 - Dec 2005 (1 year 11 months)
Conducted field research, user analysis, and behavioral mapping for the Barrio Universitario de Santiago urban project. Collaborated within an interdisciplinary team to design public furniture and spatial solutions.
Education
Degrees, certifications, and relevant coursework
Elisava, Barcelona School of Design and Engineering
Master's Degree, Design and Public Space
2002 - 2003
Pursued a Master's Degree in Design and Public Space, affiliated with Universitat Pompeu Fabra.
Universidad Diego Portales
Bachelor of Arts, Industrial Design
1997 - 2001
Earned a Bachelor of Arts in Industrial Design.
The Grange School
High School Diploma, General Studies
1983 - 1996
Completed high school education.
Availability
Location
Authorized to work in
Job categories
Skills
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