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Sugandha Denise

@sugandhadenise

I turn research insights into human-centered digital, spatial, and service solutions.

Chile
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What I'm looking for

I'm looking to lead strategic, human-centered research and turn complex insights into actionable digital, service, or spatial solutions with cross-functional teams.

I've led design research and project strategy for a SaaS platform for micro and small businesses at CuBeta, translating generative and evaluative research into product discovery, concept development, and a CORFO Semilla Inicia funding application. My work connects strategic research, cross-data synthesis, and requirement scoping to improve communication, coordination, and team wellbeing.

Across public institutions, academia, and local brands, I've developed digital, spatial, brand, and environmental design solutions—including Chile's first official mobile tourism application with Sernatur and projects for the Ministry of Energy and AChEE. I also bring experience mentoring design students at Universidad Diego Portales and collaborating across multidisciplinary teams.

Experience

Work history, roles, and key accomplishments

FR
Current

Brand Consultant & Visual Designer

Freelance

Jan 2019 - Present (7 years 7 months)

Delivered analytical and holistic design solutions, specializing in brand identity, conceptualization, and information design for diverse corporate and non-profit organizations. Created tailored communication systems and environmental education materials for key clients.

SR

Senior Design Researcher & Strategist

Sugandha Denise Koryzma Reid

Jan 2017 - Dec 2017 (11 months)

Conducted a 9-month cultural immersion journey, volunteering in sustainable communities via Workaway. Contributed to community initiatives and collaborative living at Ananda Gaorii and Svanholm Ecovillage.

UP

Adjunct Professor

Universidad Diego Portales

Jan 2004 - Dec 2016 (12 years 11 months)

Served as an Adjunct Professor for the Introductory Design Studio. Guided and mentored student research projects, participated in the development of design methodologies, and served as a graduation committee evaluator.

OP

Design Researcher & Volunteer

OPTE

Jan 2011 - Dec 2011 (11 months)

Conducted research and space development for Colegio Puelmapu within a multidisciplinary educational team. Executed case studies and trend analysis to design recreational spaces that foster collaboration and social interaction.

PR

Industrial & Experience Designer

Procorp

Jan 2008 - Dec 2010 (2 years 11 months)

Executed data gathering, diagnostic studies, and field research for three supermarket formats of Líder (Walmart Chile), co-developing the strategic spatial layout for their produce sections. Developed wayfinding and signage systems for major corporate clients.

CI

Visual Merchandising Lead

Casa & Ideas

Jan 2006 - Dec 2008 (2 years 11 months)

Developed and implemented visual strategies for promotional campaigns. Responsibilities included strategic layout of products and window displays based on visual merchandising guidelines and store-specific needs, as well as coordinating and supervising the floor replenishment team.

CU

Design Researcher

CEUGE BUS (UDP)

Jan 2004 - Dec 2005 (1 year 11 months)

Conducted field research, user analysis, and behavioral mapping for the Barrio Universitario de Santiago urban project. Collaborated within an interdisciplinary team to design public furniture and spatial solutions.

Education

Degrees, certifications, and relevant coursework

Elisava, Barcelona School of Design and Engineering logoEE

Elisava, Barcelona School of Design and Engineering

Master's Degree, Design and Public Space

2002 - 2003

Pursued a Master's Degree in Design and Public Space, affiliated with Universitat Pompeu Fabra.

Universidad Diego Portales logoUP

Universidad Diego Portales

Bachelor of Arts, Industrial Design

1997 - 2001

Earned a Bachelor of Arts in Industrial Design.

TS

The Grange School

High School Diploma, General Studies

1983 - 1996

Completed high school education.

Tech stack

Software and tools used professionally

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