At My Kind of Travel, I worked within the founder's core team across business strategy, marketing analysis, content design, and operations. I contributed to package conceptualisation, pricing strategy, and client acquisition.
At Mindenious, I engineered growth strategies across SEO, content, and outreach, built segmented prospect pipelines, and tracked conversion metrics. I also created Reddit and blog content and executed email campaigns that contributed to course sales conversions.
In my Quick Commerce Consumer Behaviour Research, I led primary research with 107 respondents and found that emotional state predicted impulse buying more strongly than platform nudges. My projects also include PM2.5 and natural gas price forecasting, and social media user segmentation.
