Subin Joseph
@subinjoseph
Senior creative program manager and copywriter with 11+ years bridging creative vision and scalable execution.
What I'm looking for
I’m a Creative Program Manager, Creative Consultant, and Senior Copywriter with 11+ years of experience across advertising, brand communications, content strategy, and creative operations. I’m known for managing end-to-end creative workflows for global stakeholders and connecting program execution back to creative vision.
In my current role at Clarivate (Bangalore), I manage creative workflows across Academia & Government, Life Sciences & Healthcare, and Intellectual Property project verticals. I also act as the primary program liaison for US, UK, EU, and APAC stakeholders, coordinating agencies and third-party vendors to deliver on-time, on-brand creative output at scale.
Previously at Meesho, I served as Content Head of the Internal Creative Studio, owning the voice and messaging framework for an internal team at India’s leading social commerce platform. I led projects from concept to delivery—managing timelines, briefs, and quality control—while collaborating with product, marketing, and design teams to build user-first content that drives engagement and retention.
I bring a founder mindset from entrepreneurship (Khan Saheb Grills & Rolls), where I scaled a profitable venture from zero to profitability in the first year while owning full business lifecycle responsibilities. Earlier in my career, I honed my craft as a Senior Copywriter and Copywriter across agencies and brands, including work for Toyota and marquee models.
Experience
Work history, roles, and key accomplishments
Creative Program Manager
Clarivate
Sep 2025 - Jun 2026 (9 months)
Manage end-to-end creative workflows for Academia & Government, Life Sciences & Healthcare, and Intellectual Property project verticals. Serve as the primary program liaison for global stakeholders and coordinate with agencies and vendors to deliver on-time, on-brand creative outputs.
Creative Consultant
Self-Employed
Jun 2023 - Aug 2025 (2 years 2 months)
Provide content strategy and brand communications for clients in travel & tourism and medical diagnostics. Deliver end-to-end creative consulting engagements from brief through execution, including editorial direction and messaging.
Copywriting Manager
Meesho
Dec 2019 - May 2023 (3 years 5 months)
Own the voice and messaging framework for the Internal Creative Studio at India’s social commerce platform. Lead multiple concurrent creative projects from concept through delivery, managing timelines, briefs, and quality control in coordination with product, marketing, and design teams.
Entrepreneur / Restauranteur
Khan Saheb Grills & Rolls
Mar 2017 - Nov 2019 (2 years 8 months)
Founded and scaled a profitable F&B venture from zero to profitability within the first year. Managed branding, operations, vendor relations, and customer experience design across the business lifecycle.
Senior Copywriter
Sunny Side Up Advertising
Apr 2016 - Feb 2017 (10 months)
Develop integrated campaign copy for marquee clients including Practo, Zoomcar, and The Better India.
Senior Copywriter
Percept H Communications
May 2015 - Mar 2016 (10 months)
Craft brand narratives and campaign content for Toyota corporate and marquee models including Innova, Fortuner, and Camry.
Brand Design Associate
RK Swamy BBDO
Dec 2012 - Apr 2015 (2 years 4 months)
Develop brand design and copy strategies for Deccan Herald, ACT Fibernet, and Shriram Homes across print, digital, and OOH.
Copywriter
People Design & Communications
Jun 2011 - Nov 2012 (1 year 5 months)
Create brand communications for CCD (Cafe Coffee Day), Vijay Karnataka, and Peps Mattresses.
Junior Copywriter
Blackpencil
Feb 2010 - Jan 2011 (11 months)
Contribute to campaigns for S Tel Communications, JK Tyres, and DLF Properties, building foundational skills in integrated advertising.
Education
Degrees, certifications, and relevant coursework
The Delhi School of Communication
Post Graduate Diploma in Communication, Communication
2009 -
Completed a Post Graduate Diploma in Communication at The Delhi School of Communication.
Mar Athanasius College of Engineering
Bachelor of Technology in Mechanical Engineering, Mechanical Engineering
2006 -
Completed a Bachelor of Technology in Mechanical Engineering from Mar Athanasius College of Engineering (MG University).
Availability
Location
Authorized to work in
Portfolio
behance.net/subinjosephJob categories
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