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Subin JosephSJ
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Subin Joseph

@subinjoseph

Senior creative program manager and copywriter with 11+ years bridging creative vision and scalable execution.

India
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What I'm looking for

I’m looking to lead cross-functional creative programs that turn vision into execution—partnering with global stakeholders, agencies, and vendors to deliver on-brand narratives at scale with high-quality workflow discipline.

I’m a Creative Program Manager, Creative Consultant, and Senior Copywriter with 11+ years of experience across advertising, brand communications, content strategy, and creative operations. I’m known for managing end-to-end creative workflows for global stakeholders and connecting program execution back to creative vision.

In my current role at Clarivate (Bangalore), I manage creative workflows across Academia & Government, Life Sciences & Healthcare, and Intellectual Property project verticals. I also act as the primary program liaison for US, UK, EU, and APAC stakeholders, coordinating agencies and third-party vendors to deliver on-time, on-brand creative output at scale.

Previously at Meesho, I served as Content Head of the Internal Creative Studio, owning the voice and messaging framework for an internal team at India’s leading social commerce platform. I led projects from concept to delivery—managing timelines, briefs, and quality control—while collaborating with product, marketing, and design teams to build user-first content that drives engagement and retention.

I bring a founder mindset from entrepreneurship (Khan Saheb Grills & Rolls), where I scaled a profitable venture from zero to profitability in the first year while owning full business lifecycle responsibilities. Earlier in my career, I honed my craft as a Senior Copywriter and Copywriter across agencies and brands, including work for Toyota and marquee models.

Experience

Work history, roles, and key accomplishments

CL

Creative Program Manager

Clarivate

Sep 2025 - Jun 2026 (9 months)

Manage end-to-end creative workflows for Academia & Government, Life Sciences & Healthcare, and Intellectual Property project verticals. Serve as the primary program liaison for global stakeholders and coordinate with agencies and vendors to deliver on-time, on-brand creative outputs.

SE

Creative Consultant

Self-Employed

Jun 2023 - Aug 2025 (2 years 2 months)

Provide content strategy and brand communications for clients in travel & tourism and medical diagnostics. Deliver end-to-end creative consulting engagements from brief through execution, including editorial direction and messaging.

ME

Copywriting Manager

Meesho

Dec 2019 - May 2023 (3 years 5 months)

Own the voice and messaging framework for the Internal Creative Studio at India’s social commerce platform. Lead multiple concurrent creative projects from concept through delivery, managing timelines, briefs, and quality control in coordination with product, marketing, and design teams.

SA

Senior Copywriter

Sunny Side Up Advertising

Apr 2016 - Feb 2017 (10 months)

Develop integrated campaign copy for marquee clients including Practo, Zoomcar, and The Better India.

PC

Senior Copywriter

Percept H Communications

May 2015 - Mar 2016 (10 months)

Craft brand narratives and campaign content for Toyota corporate and marquee models including Innova, Fortuner, and Camry.

RB

Brand Design Associate

RK Swamy BBDO

Dec 2012 - Apr 2015 (2 years 4 months)

Develop brand design and copy strategies for Deccan Herald, ACT Fibernet, and Shriram Homes across print, digital, and OOH.

PC

Copywriter

People Design & Communications

Jun 2011 - Nov 2012 (1 year 5 months)

Create brand communications for CCD (Cafe Coffee Day), Vijay Karnataka, and Peps Mattresses.

BL

Junior Copywriter

Blackpencil

Feb 2010 - Jan 2011 (11 months)

Contribute to campaigns for S Tel Communications, JK Tyres, and DLF Properties, building foundational skills in integrated advertising.

Education

Degrees, certifications, and relevant coursework

TC

The Delhi School of Communication

Post Graduate Diploma in Communication, Communication

2009 -

Completed a Post Graduate Diploma in Communication at The Delhi School of Communication.

ME

Mar Athanasius College of Engineering

Bachelor of Technology in Mechanical Engineering, Mechanical Engineering

2006 -

Completed a Bachelor of Technology in Mechanical Engineering from Mar Athanasius College of Engineering (MG University).

Tech stack

Software and tools used professionally

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