Stuart Hiddema
@stuarthiddema
I build AI-powered workflow and decision systems that improve enterprise operations, adoption, and product economics.
CanadaWhat I'm looking for
At Canada Post, I lead product and AI strategy for a $30M+ national customer-service transformation serving approximately 4,000 users. I own vision, prioritization, roadmaps, and major decisions across service workflows, knowledge, data, integrations, automation, and AI.
I originated and built an enterprise Agentforce sales product, including the Sales CRM Assistant. In controlled release, pilot users captured approximately 3.6x more CRM data and averaged 2.5 executed AI actions per session; evidence-led coaching contributed to an approximately 4x increase in active use.
I combine zero-to-one product creation, hands-on technical depth, product economics, and enterprise delivery. My work has secured an alternative workflow architecture expected to avoid approximately $3.5M annually in Salesforce licensing and a delivery proposal approximately 40% below conventional cost.
Experience
Work history, roles, and key accomplishments
Director, Customer Service Transformation - Senior Product & AI Strategy
Nov 2025 - Present (10 months)
Leads product and AI strategy for a $30M+ national transformation modernizing customer-service workflows, knowledge, data, integrations, and AI for approximately 4,000 users. Owns product vision, prioritization, and roadmap across multiple workstreams, leading four Product Owners and a 25-person matrix team.
Education
Degrees, certifications, and relevant coursework
Purdue University
Master of Science, Data Science
2020 - 2021
Pursued a Master of Science in Data Science, focusing on advanced data analysis and machine learning techniques.
Carleton University
CPA Prerequisite Coursework, Accounting
2011 - 2013
Completed CPA prerequisite coursework in Accounting Studies.
Regent University
Juris Doctor, Law
2007 - 2009
Completed coursework in the Juris Doctor program.
Pensacola College
Bachelor of Commerce, Finance & Management
2003 - 2007
Earned a Bachelor of Commerce with a focus on Finance and Management.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
Skills
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