Stone Musa Buwanhot Ibrahim
@stonemusabuwanhotibr
I redesign public services and products with responsible AI, user research, and commercial strategy.
What I'm looking for
At The National Lottery Community Fund, I’m redesigning grantmaking from a blank page through user research, service design, responsible AI, and working prototypes that support real applications. I bridge grassroots communities, funding teams, policy, data specialists, and digital agency CAST to build accessible, equity-centred services.
I’ve led product development and growth strategy across telecoms, agriculture, and SMEs, including market-intelligence platforms, mobile value-added services, and nationwide business advisory programmes. I turn complex legacy challenges into practical, commercially viable products, combining market insight, digital transformation, and hands-on delivery.
Experience
Work history, roles, and key accomplishments
Digital Accelerator Team Member/AI Adoption (Secondment)
Feb 2026 - Present (8 months)
Selected for a protected, cross-functional "Revolution" workstream tasked with completely redesigning the UK’s largest community funder’s grantmaking service from the ground up. Operating outside of legacy constraints to build an AI-enabled, digital-first prototype within a 12-month delivery cycle.
Key Progress & Contributions
Systems Thinking & Discovery: Led deep-dive user research and discov
As a funding officer, I possess a well-rounded skill set that encompasses effective communication, analytical prowess, strong relationships, and adaptability. My communication skills enable me to engage with grant applicants, colleagues, and stakeholders in a clear, concise, and impactful manner. I excel at listening, writing, and verbally communicating, particularly in the context of report writi
As a Director in Product and Business Development, I work with business owners to turn ideas into successful, market-ready products and create strategies that drive sustainable growth. My approach combines commercial insight, creative problem-solving, and hands-on leadership to deliver results that strengthen both revenue and reputation.
Over the years, I have:
Led the full product lifecycle – f
Support participants with employability skills that include- job searching, completing a job application
forms, creating CVs and cover letters and interview preparation through 1:1 support and work
clubs
Provide one-to-one support and in groups through employability workshops online and in person.
Support the setup and delivery of work clubs for the GREAT project online and in person
across Leic
Business Development Service Provider (Marketing, Sales and Product Growth Advis
Jul 2018 - Mar 2022 (3 years 8 months)
Through training, advisory, and mentoring, I developed sustainable businesses.
Trained and provide practical business advisory for over 600 business owners.
Key delivery consultant in nationwide training and mentoring projects sponsored by MasterCard foundation, Cherie Blair Foundation and Development Bank of Nigeria.
Customer experience - Trained business owners on how to improve their overa
At Norvera, a leading provider of Value-Added Services (VAS) to mobile network operators in Nigeria, I was responsible for overseeing the full product management cycle—balancing commercial objectives with customer experience to deliver innovative, revenue-generating services.
Key contributions included:
Customer Account Management – Maintained strong, trust-based relationships with key client ac
• Managed the DFID, GEMS4 farmer helpline project and online grain facilitation platform.
• Developed go-to-market strategies and conducted business negotiations.
• Led the sales team in achieving data sales targets and monthly evaluations.
Head, Business Development/Product/ Services
Jan 2013 - Jul 2016 (3 years 6 months)
Led the commercial strategy and played a central role in developing and launching an agricultural market intelligence service used by investors, banks, commodity aggregators, and government agencies across Nigeria.
Co-developed a multi-channel platform—integrating SMS/USSD, Android app, and a web-based analytics system—to collect, analyse, and distribute real-time commodity data and market insigh
Managed the business plan development process.
Developing and implementing marketing plans for new products and services through social media and email.
Create and conduct proposal presentations for potential clients while managing current clients.
Starting and developing new business lines.
Negotiation
Car tracking and Navigator.
Sales
Benchmarking
Customer care
Strategic Planning
.General Marketing of the institute.
. Conducting lectures for new associates.
. Co-ordinating the registration, examination and induction process.
Education
Degrees, certifications, and relevant coursework
De Montfort University
Master of Science - MS, Marketing/Marketing Management
2022 - 2023
Enhancing Business, Management, and Personal Skills
Marketing Management Simulation
Managing Advertising and Communications
Marketing Research in Practice
Research Methods for Marketers
Strategic Customer Engagement
Consumer Culture and Behaviour
Direct and Digital Marketing
Creative Brand Strategy
Strategic E-marketing
Advanced Marketing Analytics
De Montfort University
Master of Science, Marketing Management
2022 - 2023
Pursued a Master of Science in Marketing Management, covering advanced marketing analytics, strategic customer engagement, and digital marketing.
Golden Aspen Training
Project Management Professional., Project Management.
2014 - 2014
Project Management.
Ahmadu Bello University
Bachelor of Science, Sociology
2002 - 2008
Earned a Bachelor of Science in Sociology, gaining a broad understanding of societal structures, social theory, and research methods.
Ahmadu Bello University
Bsc, Sociology
2002 - 2008
Broad understanding of societal and cultural issues.
Understanding of how issues and events affect society.
Application of social theory to society's organisations.
Application of research methods to society.
Understanding of people and motivations.
University of Jos
purchasing and supply, marketing
1999 - 2001
Purchasing & Supply
St Bartholomew's Schools Wusasa
Senior School Certificate Examination
1996 - 1999
St Bartholomew's Schools Wusasa
Senior School Certificate
1996 - 1999
Completed the Senior School Certificate Examination.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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