At caaqui., I manage acquisition and migration to Claro Flex plans for individual and small-business customers. My work focuses on performance campaigns, improving conversion rates, attribution, and product LTV in collaboration with agencies and publisher partners.
At Red Fuse Communications, I worked on a Colgate-dedicated project, supporting first-party data acquisition and branding, consideration, and conversion initiatives. I planned and bought media across Facebook, TikTok, and Google Ads, and developed value exchanges to encourage people to join the database.
At monkey-land, I worked on campaigns for Raizen/Shell, including Shell V-Power. The work included awareness and consideration campaigns, a promotional landing page, and a fuel test-drive campaign that also aimed to register users in the Shell Box app and a WhatsApp chatbot.
I also teach and tutor in social media management and growth marketing at Coderhouse, guiding students through marketing plans, media mixes, and paid media strategies. Across my work, I use the marketing funnel to support customer acquisition, retention, and the user journey.

